Recruitment leaders are pretty frustrated…
For themselves (UK average of 43% attrition)
For their managers (poor-performing staff)
For their recruiters (dirty data, lack of training and process, systems coming out of every orifice)
Recruitment Agencies are in Pain
They’re distracted by:
Checking their emails 36 x an hour and mobiles 47 x a day
Spending (UK average) 13 hours week sourcing candidates they already have on their Bullhorn / Adapt systems
Managers spending 26% of their day managing data
Working new leads as they have no process for keeping existing clients (even though the probability of selling to existing clients is 60-70% as opposed to 5-20% new business!)
In fact – they are so distracted they can’t make the right calls or be tenacious enough to tackle pain point 2 and 4.
Recruitment Leaders are Blowing Profit
Spending on average £10k per new starter, as the previous cohort didn’t cut it
Recruitment CRM that their staff insist doesn’t drive the process
“Compensatory” tech and 3rd party systems which forgives point 2 and creates more distractions
Delivering the wrong training - recruiters are screaming for "consumable" training, ideally OnDemand HIIT-style training (hence why my team and I have created recruitment HIIT)
Running a recruitment business is painful!
And then you hear about technology which will make the pain go away! Another distraction?
Kevin Green Said: 85% of the Value of Your Business is in Your People
Why are 2/3 of your leavers quitting either directly or indirectly through a lack of training? And why are you buying more recruitment tools, when they can't use what they already have? Why is the most important recruitment tool being under invested in...
The Recruiter!
(What would Kevin say?)
I say,
fixate on recruitment tech that takes the pain away
...that takes away the distractions and the attrition! Focus on your CRM - CRMFirst is my mantra!
Using your Recruitment CRM correctly can:
Boost Sales by 29%
Reduce your attrition by 2/3
Prevent the crazy distractions above – no-one is ever trained to check their emails 36 x an hour!
Training your staff is an important strategy for this year. Training them the right way is critical.
Would 50% More Productivity Suit You?
Blended learningis the route to success. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.
Not training your staff, then blowing £10k replacing each individual… distracting and expensive!
If the average recruiter takes 6-12 months to be effective, and then quits, no wonder being a recruitment leader is a tough gig!
If experienced recruiters drown under the weight of too much data and systems, please grab the chance to "reboot" them.
Just as it's cheaper to sell to existing clients, it's MUCH cheaper to keep your staff then re-recruit!
Make the Pain Go Away
I spoke at the Recruitment Agency Expo in February about how recruitment technology should boost process and sales, not simply replace recruiters and increase your expenses.
See my slides below – and please arrange a call with me if you want 2020 to be about less distraction, less leavers, and more sustainability and profit. I’m on a mission to work with you to take the pain away.
Continuous Blended learning is the route to success, not just recruitment training. OnDemand high intensity interval training, blended with practices, quizzes, webinars, and face to face - recruiters are likely to be 50% more productive with continuous and speedy training! Hence recruitment HIIT.
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees.
TRY RECRUITMENT HIIT
READ ABOUT OUR RECRUITMENT TRAINING
BOOK A CALL TO DISCUSS RECRUITMENT TRAINING
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Automation for Recruitment Managers: WIIFM?
Automation can be about data health, email marketing, candidate and client care, and "de-administration" of recruitment. But often, the focus is on individual processes, or people (candidates, clients, colleagues), and not on the recruitment business itself.Hence, I want to explore things from a recruitment leaders "selfish" perspective - the "WIIFM" - what's in it for me?Or rather, what's in it for managers?Automation ROIAs part of the over 400 automation projects we've delivered, where we train, coach, and do hands-on automation building, we're often asked about ROI - return on investment. There's focus on leads, sales, re-generating candidates, increasing website visits, reduced costs elsewhere (eg. LinkedIn / Job boards). We're also asked about how automation can "do more" and give our clients the edge over their competition and help them get ready for AI, and how it can help them run their businesses.3 Ways Automation Can Help Recruitment Leaders1. Create Focus on Revenue-Generative TasksWith so much data, and countless systems and processes, you'll often need to rely on the organisational capabilities, will, and skill, of your recruiters and resourcers. On a crazy-busy day, or a tough market, and with perhaps inexperienced recruiters, that may be too much to ask.Hence leaders - use automation to focus your recruiters and resourcers on the things that matter. For example:Who to call and when.Proactively managing accounts before they become "at risk".Lead conversion.Driving the job management process and not leaving it to the candidate and client to "mess it up".Generating referrals from newly placed candidates, and newly invoiced clients.2. Tracking / Managing / Escalating Poor Performance / ActivitySometimes, recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Or perhaps they just lack experience to proactively manage their pipelines.Also, with WFH and hybrid, activity can be difficult to see / measure.Hence, leaders ask us to help build automations to track activity, drive performance. For example:Ensuring jobs are being proactively managed and notify management of the ones that are being forgotten.Tracking who is engaging with your brand, visiting your website and opening your emails.Understanding loyalty of your candidates and sales contacts.Removing irrelevant data that you no longer work with, which can slow your recruiters sourcing process.3. Navigating / Mitigating LeaversRecruiters leaving can often be distracting, time consuming, and risky - and it can often be a sucker punch!Hence leaders can use automation to "shift" data, clients, candidates, relationships, and pipeline to other recruiters. Data and pipelines are managed and current relationships are secured. For example:Reassigning placements to another recruiter or desk to continue nurturing.Identifying and re-assigning high value, active and engaged sales contacts to a new or existing team member.Closing old and inactive jobs to ensure you have an accurate view of your current pipeline.Automation - What's in it for Managers?For those of you with automation - how are you using it to drive your business?For those of you without automation, take a moment to consider how the 3 use cases above could help you navigate the next 30/60/90 days and beyond, and help you strengthen your data, people, pipelines, and business.Automation BuddyWe are Bullhorn and Automation experts set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICE
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Blog
Bullhorn Tip - Quick Icons for Speedy Screening, Interviews, and Sales Calls
Try this iconic 1-minute Bullhorn tip to help you prep like a star for screening calls, interviews, and sales calls. We know that being on the phone is a key part of a recruiter and resourcer's job. Being prepped for your screening, interviews, and sales calls is key!Quick Icons for Speedy and Efficient RecruitmentBullhorn's quick icons have always been there, but when we train recruiters to use Bullhorn, we often find that not all of you use them.These icons are super handy to help you prep. The Google, Linkedin and Map buttons can help you make light work of your research.Use these icons to help you speedily find out crucial intel on your candidates (and of course clients too!)Something to really be aware of is that your candidates and clients will be researching you, and each other - so get there first! Use these icons on you - what results do you get? Then use them on your candidates, prospects and clients.Watch this 1-minute Bullhorn tip - then log in to Bullhorn and try it.Watch Our 1-Minute Bullhorn Tip to Help you Screen, Interview and SellNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
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