Recruitment, Training, Automation Tips

Automation Tip - Nail Your Date Ranges in Automation Lists

We've got an automation tip to help you ensure that you can really target the data (candidates and clients) you need to source, sell to, and place.We help recruiters to source quicker, and sell more, through our Automation Buddy program. Automation can positively transform a recruitment business - when it works. But when it doesn't work it feels like it simply costs money and keeps you reliant on Linkedin, Job Boards and other expensive data sources and tech.Don't Miss Out On a Hot Date (Or Sale)!When you build automations, they can be date-related, but I often see lists that aren't quite right, date ranges are setup incorrectly, and this means that you'll be missing out on vital sales (and candidate) opportunities. This can really affect automation ROI (and RoE - return on effort!)Damn!In my recent "5 Automations to Make You Money" webinar I explored how to create good quality lists to target your time and attention and keep hungry recruiters busy with the right calls. For example, you'll want to target lapsed clients, wake them up, and get them back into paying clients. These automations really need to work!But I have a fix for you to ensure that your lists and automations really drive revenue.Watch My Quick 1-Minute Automation Video, Nail Your Date Ranges, and Make More MoneyAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICENeed more Bullhorn / Automation Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
Productivity Webinar Series: Tips for Job-Short Recruiters - Easier Sales!

As a recruiter, you know that finding more jobs to work on is the key to consistent billings, stronger client relationships, and faster placements. But are you fully leveraging your Bullhorn database to uncover new opportunities and make selling easier?Join us for our next Recruiter Productivity webinar, where we’ll show you how to master Bullhorn and unlock more jobs to work. If you're tired of relying solely on job boards or struggling to find quality job leads, this session is a must-attend!Register NowUnlock More Jobs on Bullhorn and Place and Sell Faster😵We know that you either are job-poor or perhaps sometimes work the wrong jobs.🙈You may be too busy to see what's right there in front of you.📉On average if you have 5 jobs you only place 2! (One client recently told me it was 0.8 out of 5 - oh my!)🤑Your business is likely either over-investing in LinkedIn and job boards, or wasting precious time on the free versions, or both!😱Many jobs are being worked by more than 1 recruitment business. First past the post isn't a sustainable process!Who Should Attend?Recruiters and Resourcers looking to work on more jobs with less effort.Business Development and Sales Teams who want to win new clients faster, whilst also protecting their existing accounts.Recruitment Leaders aiming to maximise their team’s productivity and efficiency with Bullhorn.Why This Webinar MattersToo many recruiters spend hours searching for jobs, perhaps losing deals, and competing with hundreds of others for the same roles. Meanwhile, the smartest recruiters are using Bullhorn to uncover exclusive, high-value opportunities before they’re widely available.If you want to spend less time searching and more time placing, this session is for you. We’ll equip you with practical tips, real-life case studies, and a step-by-step guide to turn your Bullhorn data into your most powerful sales tool.🎯Save Your Spot Now!📅 Wednesday 12 March 13:30 GMTRegister NowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
AI Recruiter Tip ~ Turbo Your Candidate Screening and Sales Calls with AI

Try this intelligent 1-minute AI tip to help you turbo-boost your recruitment screening and sales calls. AI is the new black... but its impact on recruitment and recruiters has yet to be truly understood.And whilst it's not yet going to handle the full recruitment life cycle, I wanted to share my take on how AI could be used to drive great recruitment phone calls! (In seconds!)Pickup the Phone!I'm a big fan of recruiters using tech to help them drive profitable desks.I'm also a massive fan of picking up the phone and speaking to people.But it seems the more tech and data recruiters get, the less time they spend talking to candidates and clients.Having access to tech should not reduce the need to speak to people, but somehow, recruiters seem to be making less calls.Phone calls ~ MonetisedWhat I also often hear from recruitment leaders is that screening and sales calls are not structured well enough.But…Candidate screening / registration calls need to be more than box-ticking “are you alive?” chats.Dropouts and counter offers can be avoided if screening and registration calls are more structured.Leads could be better qualified, or even disqualified if sales calls were more focussed.On my Recruitment HIIT recruitment training system, we have lots of tips and tricks to help you recruit better, sell more effectively, and use tech to create a rewarding and profitable recruitment desk. AI is top of many a recruiter's "how can I?" list - so I’ve created a short 1-minute tip to help recruiters use AI to “SPIN” their screening and sales calls.Watch my 1-minute Bullhorn tip - then go to your preferred AI tool and use it to help you generate some killer questions to help you turbo your screening and registration calls, and sales calls.Watch My AI SPIN Selling Tip for RecruitersNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.TRY HIIT FREE HERE
5 Reasons Why Recruitment Leaders Need to Monetise Their Data

In today’s competitive recruitment landscape, data is your most valuable asset — yet many recruitment leaders fail to leverage it effectively.Instead, recruiters hoard data, struggle to find it, and then pay LinkedIn and job boards to gather more.Sound familiar?It’s time to break the cycle and start monetising your recruitment data.Join our next Automation RoI webinar, where we’ll dive into data health and monetisation—and why it’s critical for your business. Register HereAnd whilst you wait, let's get you warmed up...5 Reasons to Prioritise Monetising Your Recruitment DataReduced Costs - Less Need for Linkedin and Job BoardsRecruitment leaders collect vast amounts of data—candidate applications, interview feedback, calls, emails, CVs - but too often, it remains uncoded, unquantifiable, and unused. And then more job adverts are written and more data is collected... What a vicious cycle!Increased EfficiencyInefficiencies in recruitment waste time and money. Get your data cleaned and valuable. Shorten sourcing and placement times. Keep active candidates and clients focused on you. Stop missing opportunities with protracted sourcing and recruitment times.Stronger 3Cs (Candidate / Client / Colleague) ExperienceCandidates expect transparency and efficiency. Clients expect intel, speed, solutions. Colleagues need easy processes and barriers removed. New Revenue Streams - Old to Gold?Weaponise your old data - turn it into gold! Which juniors from years back are sat in your Bullhorn database waiting to be contacted now that they are more senior? Which placements are now viable contacts you can sell to?Protect Your Process, Brand, and BusinessSimply mining data that everyone else (clients and competitors) have access to isn't a great strategy for protecting your business. Let them waste time, money, and tears on dirty data. Build your brand on the USP of "I have what you want, desire, and need". Be known for your people, process and communities. Old to Gold...Your data is a goldmine—if you clean and use it properly. Whether through automation, better insights, or revenue-generating analytics, monetising your data gives your recruitment business a competitive edge.📅 Register now for our data webinar and learn how to monetise your recruitment data.Register HereAutomation Buddy and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Automation ROI Webinar Series: Data = Clean and Monetised!

Attention Recruitment Leaders and Recruiters! Are you struggling with dirty, outdated CRM data? Tired of wasting time on manual admin and spending too long sourcing instead of making placements? Then this webinar is for you!Join us for the next in our Automation RoI Webinar Series and learn how automation can clean and enrich your Bullhorn data, ensuring you and your team works smarter, not harder.Register HereWhy Does Data Health Matter?Your recruitment database is your most valuable asset—but only if it’s clean, accurate, and up to date. Too often, recruiters can’t trust their own data, leading them to:❌ Spend unnecessary time sourcing instead of closing deals.❌ Miss out on placements because candidate and client records are outdated.❌ Struggle with inaccurate job pipelines and revenue forecasting.❌ Lose money on bad data instead of monetising what’s already in their Bullhorn system.Did you know? Two recruiters generated £1.2M in perm revenue simply by using clean, automated data workflows! Imagine what you and your team could achieve with a Bullhorn they trust and use effectively!📅 What You’ll Learn in This WebinarThis power-packed recruitment automation webinar will cover:✅ How to Automate Data Cleansing – Keep candidate and client records fresh without lifting a finger.✅ Reducing Manual Admin – Free up recruiters’ time to focus on revenue-generating activities.✅ Building Transparent and Accurate Job Pipelines – No more ghost jobs clogging your system.✅ Automating Data Enrichment – Keep placements and contact details updated automatically.✅ Spotting Dirty Data – We’ll share 4-5 pre-built lists to identify old, incomplete, and duplicate records.✅ Keeping Recruiters Focused on Live Jobs – Say goodbye to old, inactive roles distracting your team.✅ Updating Placement Data Effortlessly – Automate updates to current company, job title, salary, and employment preferencesBy the end of this webinar, you’ll have a clear, actionable strategy for keeping your Bullhorn data in tip top shape—without adding more work to your recruiters' desks.🚀 Who Should Attend?This webinar is designed for:✔️ Recruitment Leaders and Owners – Maximise Bullhorn value and increase revenue.✔️ Recruiters – Reduce admin, find candidates faster and make more placements.✔️ Ops and Tech Teams – Improve CRM efficiency and automation.🎯 Register Now and Take Control of Your DataDon’t let bad data hold your recruitment business back. Join us and learn how to turn your Bullhorn CRM into a revenue-driving machine!📅 Date + Time: 26 Feb 2025 16:00 BSTLet's get clean, monetised and ready to "thrive in 2025!"Register HereAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
Bullhorn Tip - Saved List Layouts Hack - Get Productive!

We've got a great 1-minute Bullhorn tip to help you source, sell, and generally work faster. Saved list layouts in Bullhorn are absolutely invaluable. But I often find in my Bullhorn Training that recruiters do not know about them or have forgotten to set them up. Let's increase speed and get more productive!Layouts - Saved!This Bullhorn tip is great for:Sourcing candidates.Candidate management.Client management.Job management.Keep on top of your 3Ts - tasks, time, targets!Watch my 1-minute Bullhorn tip - then go to Bullhorn and save some layouts. And note that you can create different layouts according to what type of recruitment you are doing - nice! Watch Our Bullhorn Tip to Save Your List LayoutsNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Productivity Webinar Series: Speedy Sourcing Tips for Recruiters

Recruiters, let’s talk about working smarter, not harder.Did you know that 70-80% of candidates placed are already sitting in your Bullhorn CRM? Before you spend time, money, and energy sourcing from LinkedIn or job boards, start with the talent you already have at your fingertips.Let’s be honest – no one gets out of bed excited to write job adverts or sift through piles of irrelevant applications. So, why not skip the hassle and get straight to sourcing efficiently?Keep reading and watch our webinar recording below...The Power of Bullhorn: Find Hidden Gems FasterOur Productivity Webinar Serieshas already covered game-changing topics in business development, account management, sales, cost reduction, and time management. Now, it’s time to turbocharge your sourcing strategy.Here’s the truth: Winning more recruitment sales opportunities means nothing if you’re losing time and money on ineffective sourcing – or worse, failing to place at all.Watch Our Webinar for Supercharged Sourcing TipsSpeed: Learn how to source candidates from Bullhorn faster than from external platforms.Smart Searches: Master clever techniques to unearth hidden gems and those elusive “purple squirrels.”Efficiency in 2025: Thrive by sourcing smarter, quicker, and more cost-effectively.Thrive in 2025 - Source Quicker and Place Faster!Boost your productivity with this Bullhorn Sourcing video - plus go super-turbo and register for / watch our Automation ROI webinar and get some vital takeaways to help you source quicker and faster with automation.Watch at least 5 tips to help you source quicker and smarter with BullhornRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Bullhorn Tip - Source Quicker With Favourites

We've got a favourite 1-minute Bullhorn tip to help you source quicker. Drowning in candidates but needing to find them quickly can be super frustrating - and massively time-consuming. Spending too long sourcing means the rest of your recruitment workflow (screening, nurturing, managing, placing) takes a hit! We have a Bullhorn tip to help you increase sourcing speed. (Who needs LinkedIn and job adverts when you likely have all the candidates you need on Bullhorn already!?) Favourite the Search! You likely need lists of tip-top candidates you want to return to at speed. Creating a search and favouriting it is a must!You can even make your searches Public (sharing is caring) or Private.Easy! Watch my 1-minute Bullhorn tip - then go to Bullhorn and create some faves! Watch Our Bullhorn Tip to Create Favourite SearchesNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Bullhorn Tip - Get Organised with Tasks

Try to this speedy Bullhorn 1-minute tip to help you get organised and do more of the "good stuff"!We know that the average recruiter needs a time machine, a PA, a 24-hour day, and a sense of humour! And we know that productivity in recruitment has never been more important!Recruiter Productivity StatsThe average employee spends 2 hours 11 minutes procrastinating every day. (Source: Zippia)Up to 80% of the average working day is spent on activities with little or no value. (Source: Cornerstone)Recruiters have no more than a total of 75 minutes of undistracted, productive working time per day. (Source: Cal Newport)But if you have Bullhorn, the Task feature will help you stay focused, and at least keep your candidate and client activities on track!Don't Miss Opportunities!In the very least, use Bullhorn Tasks to:Manage your candidate management tasks.Drive your client sales / BD / Account management tasks.Turbo your recruitment lifecycle and ensure that you get your jobs placed and quick!Optimise your placement process: referrals, check-ins, follow-ups, feedback, testimonials.Watch Our 1-Minute Bullhorn Tip to Help You Get Organised with TasksNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
Productivity Webinar Series: How to Unlock Bullhorn to Reduce Costs and Increase Sales

As a recruiter or resourcer, you’re driven by the desire to make an impact, have a fulfilling day, and, of course, earn a great living. But let's face it — tech overload, data deluge, and constant distractions often get in the way. Add in the rising costs of LinkedIn, job boards, and other external tools like Indeed, and recruitment becomes more challenging than ever.So, how can you be more productive when it feels like you’re constantly fighting against time, data, and tech?The answer is simpler than you think, and we'll share it in our recorded webinar below...Getting the Job Done - Literally!Every day, we help recruiters, resourcers, and recruitment leaders unlock the full potential of their Bullhorn system through our Bullhorn ROI Vision programs and Bullhorn training. Whether you’re a seasoned recruiter or just starting out, we guarantee you’ll learn something new that can save you time and increase your productivity, sourcing, deals, and sales!Watch our webinar recording where we’ll share at least 5 powerful tips to help you work smarter, not harder, using Bullhorn.Bullhorn 1st - Better than "Everything, Everywhere, All At Once"This isn’t just another Bullhorn training webinar. In this webinar, we’ll show you how to leverage your Bullhorn system to streamline your processes and reduce reliance on external platforms like LinkedIn, job boards, and Indeed. While these tools have their place, we believe many recruiters are missing out by not putting Bullhorn at the front and center of their recruitment workflow.We'll share some Bullhorn tips to help you:Source and place candidates fasterIncrease your placements and revenueBoost your productivitySave money on external platformsEnjoy a greater work-life balance and bigger rewardsWith more time saved, you and your leadership team can focus on the things that matter—whether that’s growing your business, reinvesting in your team, or enjoying a well-deserved break!You'll source and place quicker.You'll place more.You'll smile wider!And you and your leaders will have more cash to divert to "good causes" - I'll let you decide which! (Previous Productivity Series webinars covered increasing sales through account management and BD. Click the links to watch.)Watch our Bullhorn 1st Webinar - and Unlock Bullhorn!Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Automation ROI Webinar Series: Faster, Cheaper Sourcing

Doing more with what you have - or even with less - is a key goal for many recruiters and their leaders. Our Automation ROI series has already covered hot topics related to sales and cost reduction.And now it's time to focus on the hot topic of Sourcing.This webinar recording follows our previous Automation ROI series topics:Account ManagementBDReducing the cost of Linkedin and job boards...Turbo Your Sourcing with AutomationWhat's the point of winning more recruitment sales opps, if you have to create risk by wasting time and money on sourcing?Or worse, not placing at all...!If you have Bullhorn Automation, this vital software should help you:Clean up your data - speedily.Identify relevant candidates you can attract and nurture.Approach candidates to apply for your jobs.Thrive in 2025 - Source Quicker and CheaperWatch our latest Automation ROI webinar and get some vital takeaways to help you source quicker and faster.Don't yet have automation? Watch the recording and see what all of the fuss is about, and let us help you plan to win with faster and cheaper sourcing! Let's get ready to "thrive in 2025!"Watch Our Bullhorn Automation Webinar and Ensure Speedier, Cheaper, SourcingAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
9 Crucial Recruitment Marketing ROI Questions ~ Answered

Recruitment marketers who want to make a real difference to the sales and recruiting process of their businesses need to read these recruitment marketing insights.Recruitment leaders who are looking to generate more from their marketing function can use Lisa's insights to help them drive marketing ROI.Vanity v SanityRecruitment marketing can often stray into "vanity" world. It's never been easier to "spray and pray" with marketing due to automation and AI. The sheer volume of platforms you can use for recruitment marketing, and the communities you can access and attract, can keep even the most well-intended marketer too busy to generate ROI.But with 69% of online content never even being read, and the vast majority of emails never being responded to, it's never been more important to be targeted with your recruitment marketing and focus on the sanity!Lisa has done a lot of work with recruiters over the years helping them shape their recruitment marketing strategies, so I made her a rare coffee and asked her 9 questions about recruitment marketing ROI.9 Questions I Asked Lisa About Recruitment Marketing ROI1. What is the Function of Recruitment Marketing?Crucially to attract, engage, convert, and retain your 3Cs – candidates, clients, colleagues.And to help your sales and recruiting teams turn them into the 4th C – cash!2. What is the Number 1 Benefit of Recruitment Marketing?Leads (candidate and client) are key...But often the expectations of what recruitment marketing can do are too low and KPIs are mistakenly around followers, impressions, blogging… The benefits of recruitment marketing need to be SANE not VANE. 3. How Should You Measure ROI on Recruitment Marketing?Stick to “sanity stats”: Leads generated. Relevant subscribers signed up. Automation click throughs. Don’t not be fooled by people telling you that it’s difficult to measure ROI in recruitment marketing.4. What is the Difference Between Outbound and Inbound Recruiting?It is the difference between the more traditional approaches to marketing (email marketing / events) and digital (social / web). Push and pull!It’s all about whether you’re interrupting someone’s day with your messages or whether they perceive that they initiate the contact. The key to successful recruitment marketing, whether it be in or out bound, is that the candidate / client feels that they are the initiator... But actually the marketer has stealthily exposed the candidate's / client’s and drove them to click / call you.5. Is Recruitment Marketing Only for Large Companies?All recruitment companies need recruitment marketing.And every recruiter needs to be a recruitment marketer in some way. (Another blog for another day...)Recruitment HIIT has some cool hacks to help recruitment consultants market themselves, their brand, and their services, too!6. What’s the Number 1 Pitfall in Recruitment Marketing?Too much content, not enough marketing! And too much marketing, not enough sales!7. What's Your Number 1 Hack for Content in Recruitment Marketing?69% of content is never even seen, so wasting time creating new content, especially in the current market, is nuts! Repurpose old content. Repurpose other people's content.Create blogs out of blogs eg. "3 Insights We Found Online That Every Accountant Needs to Read this Week"And if you really need to create your own content, ask your recruiters to ask the right questions on their screening and sales calls and then craft insightful blogs to attract and engage your community. eg...What 's the best tech every teacher uses to create lesson plans?How do you think AI will affect your job in the next 5 years?How has your legal firm been affected by WFH?My Recruitment Training platform, Recruitment HIIT has some cool hacks to try, too!8. What is the Recruitment Marketer’s Essential Tech Stack?You can get lost in the tech, but as a starter I'd suggest:Trello for planning.Google Analytics for website ROI.Bullhorn Automation (if you have Bullhorn).An SEO toolkit like SEMRush/AHRefs to turbo boost content – and Keywords Everywhere is flipping awesome!Speedy video and image software such as Canva to "stretch" content – remember, “less content, more marketing!”I mentioned other tech in My Recruitment Training platform, Recruitment HIIT.9. How Can Focus Your Time and Attention and Not Stray into Vanity Territory?Plus, I say to my clients who are looking to hire / get more from marketing and need focused revenue-generating outputs.“Imagine if your recruitment marketer had only 1 hour a day to make a real difference, what should they do? Then times that by 7 and that’s the job spec”. Often recruitment marketers spend too long doing things that people have asked them to do that offer no real value to recruitment and sales. Stay focussed on the WIIFMB - what's in it for my business?Automation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire amazing automation ROI, and are a safe pair of hands to build your automations so you can recruit and sell more.READ ABOUT OUR AUTOMATION BUDDY SERVICE

Downloads for Recruiters and Recruitment Leaders