Making Recruiters More Successful
We are award-winning leaders in recruitment training, Bullhorn ROI strategy, and recruitment automation / analytics / AI strategy.
Our mantra is “Bullhorn1st”. We help recruitment leaders and recruiters improve speed, revenue, and ROI with our "Bullhorn 1st" Vision and Sprint programs.
We maximise recruiter and business performance with Bullhorn Automation, Analytics, and AI coaching, strategy, building, and managing.
Through live recruiter training and our Recruitment HIIT online training platform, we deliver the best recruitment training, Bullhorn training, and other rectec training, to generate significant ROI from your people, your data, and your systems.
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Bullhorn RoI, Automation, Analytics, AI, Training
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Bullhorn RoI
Bullhorn1stOur mantra is “Bullhorn1st”. We help recruitment leaders and recruiters improve speed, revenue, and ROI with our "Bullhorn 1st" Vision and Sprint programs.
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Automation / Analytics / AI
Coach - Build - Grow!We maximise recruiter and business performance with Bullhorn Automation, Analytics, and AI coaching, strategy, building, and managing.
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Recruiter
TrainingWe deliver the best recruitment training to generate significant ROI from your people, your data, and your recruitment systems so you can save time and bill more.
Meet the Barclay Jones Team
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Wayne Barclay
Director and Chief Automator
I create practical recruitment technology and CRM strategies - Bullhorn and Bullhorn Automation is my speciality.
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Lisa Jones
Director and Founder
I help recruitment leaders and their recruiters generate more speed and pipeline through the best recruitment tech and training.
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Rose Megson
Bullhorn and Automation Specialist
I help recruiters increase their speed and pipeline with Bullhorn, Bullhorn Automation, and other recruitment training.
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Matt Edwards
Bullhorn and Automation Specialist
I help recruiters and leaders improve speed and pipeline with the best Bullhorn and Bullhorn Automation training
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Recruitment Trainer Job
Work for Us
Are you a recruiter, a trainer, or both? Come and join our team - we're growing!
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Han Solo
Nerf Herder
I make sure that the team uses The Force to make recruiters more successful.
Our Vision and Mission
Our Vision
We want to be the go-to choice for Recruitment Leaders and their Recruiters
Recruiters who need to improve speed, increase placements, conversions and profit - overall to be more successful.
Recruitment Leaders who want to grow their businesses through trained and productive recruiters, and optimise their businesses through Bullhorn RoI: Bullhorn ATS/CRM, Analytics, AI, and Automation.
IT and Recruitment Trainers who want to create best practice and innovative strategies to generate the 4Cs – candidates, clients, colleagues, and cash!
What Makes Us Unique?
We are focused on working with recruiters, and we speak your recruitment language.
Our recruitment training, Bullhorn RoI, Analytics, AI, and automation strategies are focused on making recruiters and their leaders more successful – speedier sourcing, improved sales, healthier businesses.
We own the problem. We get what you do and your issues. We have an owner’s perspective.
Our Mission
To help Recruitment Leaders to grow their businesses and improve profitability through recruitment training, Bullhorn RoI, Analytics, AI, and recruitment automation.
To help recruiters and resourcers deliver best practice through recruiter training, Bullhorn RoI, Analytics, AI, and automation, so that they are effective, productive, and happy.
To help IT and Recruitment Training professionals build a great recruitment tech stack and Bullhorn training experience.
To build and develop our team of project managers, consultants, and recruitment trainers at Barclay Jones to deliver excellence and Bullhorn 1st strategies to the recruitment industry.
Our Values
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Professional and
PassionateWe are passionate and professional advocates of recruitment best practice through recruitment training, Bullhorn RoI, Analytics, AI, and recruitment automation.
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Making a
DifferenceWe work with you and your teams to make
a measurable and long-term
difference to your business. -
Innovative and
Solutions-DrivenWe use our recruitment training, Bullhorn RoI, Analytics, AI, and recruitment automation experience to innovate
and drive your business 'growth.. -
Authentic and
TrustedWe're known for being honest and practical. We are trusted by recruiters to deliver. We own your problems and have an owner's perspective.
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Organised with High
Attention to DetailBeing organised and detail-oriented is how we deliver. You need us to show you how to generate ROI from your recruiters, Bullhorn, data, and processes.
Recruitment, Bullhorn, Automation, Analytics, AI, and Training Media Centre
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Wayne Barclay
Blog
Automation RoI Webinar Series: Unlock Bullhorn Part 6 ~ Data Wealth
Leaders and automators...Whether you want your data to be clean or healthy, you need it to make you wealthy!Recruitment can often be hard enough, let alone if you and your teams are constantly compensating for poor data.You're blowing profit on external systems and being held to ransom by LinkedIn / Job Boards / IndeedYour recruiters and resourcers are drowning in time-consuming sourcing and adminYour recruitment process is lagging and you're not able to really see the benefit of automation / analytics / AISo, Part 6 of our free Unlock Bullhorn webinar series will share tips on how to use Bullhorn Automation to make your data clean, healthy, and worth something!REGISTER NOW10 Stats to Ensure You Focus on Recruitment Data Health30% of CRM data becomes outdated each year 👉 For recruiters, that means almost a third of candidate and client records may be inaccurate if not maintained.Dirty data costs companies an average of 12% of revenue annually 👉 In recruitment, this translates to lost placements, wasted marketing spend, and poor ROI on tech.Recruiters lose an average of 4.3 hours per week fixing bad data 👉 That’s over 5 working weeks per recruiter, per year spent on admin instead of billable tasks.51% of firms say their CRM data isn’t accurate enough to use 👉 Meaning half of recruitment businesses risk making decisions based on poor-quality information.Clean data can increase sales productivity by up to 14.6% 👉 For recruiters, this means more effective BD, faster sourcing, and stronger candidate engagement.Only 30% of CRM records are fully complete 👉 Incomplete profiles = missed candidates, poor client intel, and wasted recruiter effort.74% of businesses say inaccurate data impacts customer trust 👉 For recruiters, that means weaker candidate experience and damaged client relationships.60% of businesses cite dirty data as the biggest barrier to successful CRM adoption 👉 Meaning even the best tech (Bullhorn, etc.) fails if the underlying data is poor.40% of business objectives fail due to poor data quality 👉 In recruitment, that could mean missed hiring targets, weak BD pipelines, and lost fees.Data decay is accelerating at 2–3% per month 👉 Recruiters working with out-of-date contacts are constantly chasing ghosts instead of live opportunities.(Sources: Bullhorn / Gartner / Sirius / Salesforce)Plus ask yourself...How much $£€ are you spending not using your own data, on LinkedIn / Job Boards / Indeed?How much time are you wasting by not being able to weaponise your automations / analytics / AI / and lovely human recruiters if your data is so poor?🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 6 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:⛔ Three things to stop doing to your data🚀 Three things to start doing so your data is cleaner and makes you money, easier!Clean Up Your Data - Free Up Your Recruiters!Automation isn’t about replacing recruiters or making your recruitment business feel robotic. It’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉Register now for our free Bullhorn Automation webinar and learn how to clean up your data - and keep it clean! 🗓️Wednesday 12 November 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster .Watch the recording🎯Easy BD ~ 15 October 2025 Register Now🧹Data health ~ 12 November 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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Wayne Barclay
Blog
Automation RoI Webinar Series: Unlock Bullhorn Part 5 ~ Easy BD
Leaders and automators...Too many of your recruiters need a stronger BD strategy and process. When sales feels tough, it’s not always because the market is slow—it’s often because your data and processes aren’t working hard enough for you.Part 5 of our Unlock Bullhorn webinar series will share tips on how to turn Bullhorn Automation into a sales engine—and start winning more business. Our latest webinar will show you how to turn time-wasting tasks into seamless, automated workflows that free your recruiters to do what they do best—build relationships and win business.REGISTER NOW5️⃣Reasons Why Recruitment Automation is the Secret to Easy BDLook at the stats from Bullhorn / HubSpot / LinkedIn:📉 Recruiters spend up to 64% of their time on non-selling tasks. That’s the equivalent of Wednesday, Thursday, and Friday being almost totally unproductive. Automation takes away the repetitive admin so recruiters can spend more time on revenue-generating BD.🌱 Leads nurtured via CRM systems make 47% larger purchases. Nurturing is where automation shines. Automated reminders, email cadences, and follow-ups keep you front of mind without the manual effort—and deliver bigger, better deals.📞 80% of sales require 5+ follow-ups—but 44% of recruiters give up after just one. Imagine the lost opportunities. With automation, follow-ups happen without fail, ensuring resilience is baked into your BD strategy.🎯 CRM users are 3x more likely to hit their sales targets. In fact, companies using CRM effectively are 86% more likely to surpass their goals. Combine CRM with automation, and your recruiters don’t just manage BD—they master it.⚡ Re-engaged clients in your CRM convert 2x faster than cold leads. But only if you find them and follow them up. Automation helps you spot these opportunities, re-engage warm relationships, and accelerate conversions.🧠What You’ll Learn in the Webinar - Starting and Stopping!"Join us for Part 5 of our Unlock Bullhorn with Automation Webinar Series, where we’ll show you:👍 Three things to start doing to drive your BD success.⛔ Three things to stop doing which may be hurting your BD efforts.💡 Nail the Stuff AI Can't Replace Automation isn’t about replacing recruiters or making your recruitment business feel robotic — it’s about empowering them to focus on the conversations, and creating more time and space for relationships - the bit that AI can't replace (yet).👉 Register now for our Bullhorn Automation webinar and learn how to make BD easier, smarter, and more profitable.🗓️Wednesday 15 October 15:00 BSTREGISTER NOWPS. Want to go even further? Check out our "Unlock Bullhorn with Automation" series.🔍 Automate sourcing to find qualified candidates faster and with less effort. Watch the recording💬 Engage with candidates on autopilot and nurture relationships effectively. Watch the recording📈 Sell easier and faster. Watch the recording💡 Place easier and faster .Watch the recording🎯Easy BD ~ 15 October 2025 Register Now🧹Data health ~ 12 November 2025 Register NowAutomation Buddy / Bullhorn RoIWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.READ MORE ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICEBOOK YOUR FREE CONSULTATION
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Downloads
Your Recruitment Training Playbook
