Advertise Jobs: The Recruitment Automation That

Blog Content

Recruiters should always be looking for ways to move beyond traditional sourcing methods like job boards and LinkedIn. But often, a "hand to mouth" strategy and little time to think outside of the box means that they need to stick to these platforms.

Time and money is wasted.
Tech doesn't actually give you the edge.
Opportunities are missed, and even lost.

Job boards and LinkedIn are saturated with supposedly active candidates. Plus clients, competitors, and increasingly, AI all use them, too.

So, how can recruiters create a competitive edge and build a unique (and valuable) candidate database so that they can place easier and faster?

Enter Advertise Jobs, an automation designed to engage, leverage, and weaponise your existing database of candidates.

🔐Unlocking the Potential of Your Recruitment Database

One of the most common frustrations we hear from recruiters is this: “I can’t find the candidates I need on our database.” Yet, many of these databases contain thousands (if not millions) of candidate records. The problem isn’t the lack of candidates—it’s the lack of engaged candidates.

The Advertise Jobs automation changes the game by making your database the first stop for every job.

Instead of relying on external platforms, it trains recruiters to source candidates directly from the database. This approach triggers an automated campaign to engage those candidates in the background while recruiters focus on other tasks. Over time, this process proves faster, more efficient, and far less frustrating than traditional sourcing methods.

❓Why Start with Your Own Recruitment Data?

Here are some compelling stats to consider:

72% of Candidates Are Already on Your Database: Many recruiters waste time and money downloading CVs from job boards, only to discover they already have these candidates in their system. Advertise Jobs ensures your database stays up-to-date and prevents duplicate efforts. (Source: Daxtra)
Database Sourcing Is Faster: On average, it takes 40 days to place a candidate sourced from your database, compared to 60 days when sourced externally through job boards, LinkedIn, or social media. (Source: Bullhorn)

By focusing on your database first AKA "Bullhorn 1st", you save time, reduce costs, and maximise the value of your existing resources.

🤖How the Advertise Jobs Automation Works

Advertise Jobs is built to make sourcing smarter and more streamlined. Here’s how it works:

Automated Campaigns: When a new job comes in, recruiters start by shortlisting candidates from the database. This triggers an automated campaign that engages those candidates through multiple touchpoints.
Engagement at Scale: Over days, candidates receive a number of touchpoints—a mix of automated and human interactions. This ensures consistent communication and keeps candidates engaged without overwhelming recruiters.
Enhanced Productivity: Recruiters can focus on speaking with the engaged candidates and other tasks while the automation runs in the background, delivering a faster, more seamless sourcing experience. Nice!

Think about a model such as the “10 touchpoints” model: three human interactions and seven automated ones. This balanced strategy ensures meaningful engagement, delivered in a suitable timeframe, without overburdening your recruiters.

💗Automate to Humanise!

Candidates want to hear from you about relevant opportunities, but they’re often overlooked because your database isn’t being fully utilised and recruiters are too busy to do the right thing at the right time. Advertise Jobs changes that by:

Automating engagement.
Reducing time speaking to irrelevant and uninterested candidates
Creating a better experience for both recruiters and candidates,
And enriching your candidate data.

It’s time to stop wasting resources on external platforms and start maximising the potential of your own database. With Advertise Jobs, you’ll transform your sourcing process, boost productivity, and gain a competitive edge in the recruitment market.

Arrange a chat with our team of expert automation builders to discuss this automation (and other awesome automations) which can help you monetise your Bullhorn data and pipeline.