Recruiters, I assume you’re keen to be smarter and bill more this year. You could be 29% more profitable when you use a CRM. Plus 34% more productive!
But just as you’re focusing on Brexit getting “done”, and impeachments, 2 things happen to cause a major disruption in The Force!
Bullhorn Buys Adapt… What Happens Now?
Actually, not much changes – read Bullhorn’s FAQs on their website:
We are committed to supporting Bond customers and ensuring that they are successful moving forward. While we have no plans to accelerate development of new features as part of Bond, we will maintain support for the existing product for the indefinite future.
So, Adapt isn’t being “sunsetted” (retired), and Bullhorn will continue to have developers maintaining the product. But, really, what many of our Adapt clients tell me is what they have today works for them. The issue they have is their recruiters’ usage of Adapt, rather than the Adapt CRM itself – and that’s what needs fixing in 2020!
I’ve checked in with my team of Adapt trainers (the best Adapt trainers in the business!) and listed below are our 5 reasons to get your Recruiters trained to use Adapt better. Training your recruiters to use Adapt to source, attract, convert, and place candidates and clients is a key goal. You never know, this may also help you retain your recruiters too?
Note: if you’re migrating to Bullhorn, keep watching – the tips below are just as useful. We train recruiters to use Bullhorn too!
1. Are You Suffering from the 72% Placement Issue?
72% of the placements made last year were with candidates you already had (before you spent at least 13 hours sourcing them from LinkedIn and job boards.)
So – training your recruiters to clean up (some of their) data and working it is the crux of all of the things you need to do this year.
In fact, Bullhorn’s research on what you want to improve tells me that 55% of you see speedier sourcing as your key goal.
2. Recruiters are Distracted 36 x An Hour… No Time for Calls!
Recruiters are checking their emails 36 x an hour, and mobiles phone 45 x a day…
What a waste of time! Time is needed make calls and interview candidates / convert clients.
Again – how have your teams been trained to use Adapt to run their desk?
Every client we work with wants their recruiters to make more viable calls… How are you using Adapt to generate warm call lists and turn those candidates and clients into invoices?
80% of you want to be more organised, using technology! Adapt’s Planner is a fabulous tool to create order out of potential chaos.
3. Your Attrition Is Affected by Change
The recruitment industry suffers a whopping 43% attrition rate – and this is often down to a lack of training on core systems. For example, the CIPD note that 2/3 of leavers claim a lack of training is their main reason for quitting. Ask yourself:
What training are you delivering this year to KEEP your staff?
How are you planning on making them more productive and effective recruiters?
It is likely that you have the three things you need…
People
Data
System
BUT the purpose and process are missing.
Did you know that continuous training can increase sales by 50%? More training = more sales!
4. How Much Money Are You Spending NOT Using Adapt? Perhaps £140,000?
We recently “traffic lighted” a client’s recruitment workflow.
What were they doing well (green)?
What needed a little retraining (amber)?
What parts of the recruitment workflow were they not delivering through Adapt, or not delivering at all (red)?
The outcome? We found that a team of 40 recruiters were “drowning” in data and systems and were spending in excess of £140,000 using systems other than Adapt.
Plus, dirty data, unhappy recruiters, useless MI, and no doubt lots of missed sales opportunities.
(Hence no budget for training!)
Processes and ROI skewed by “too many systems not enough process”. (It doesn’t cost £140k to train your teams to use Adapt!)
5. 60% of Candidates Have a Poor Experience… But What About Recruiters?
There is so much online about the poor candidate experience, and APSCo tells us that most of you want to fix this issue - but what about the recruiter experience? 2/3 of recruiters who quit last year stated "you didn't train me" - what a terrible waste of time and resource, when it takes approx 6-12 months to get a recruiter to decent billing levels. (It costs approx £10,000 to replace a recruiter!)
What’s your plan this year to improve your teams’ experience of recruitment and sales? Surely their happiness directly affects that of your candidates (and clients)? And you'll save £100,000s!
Adapt CRM: “It’s What You Do With It That Counts!”
We’ve spent the last 20 years working with Bond / Erecruit / Bullhorn – we’re pretty good at Adapt and Bullhorn adoption and recruitment training. In fact, we’re one of the few teams who know the difference between the two.
Recruitment is a tough market, made up of busy recruiters and sales people. If you’ve not got the time, mindset, or budget to move from Adapt this year think:
“It’s what you do with it that counts!”
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Automation for Recruitment Managers: WIIFM?
Automation can be about data health, email marketing, candidate and client care, and "de-administration" of recruitment. But often, the focus is on individual processes, or people (candidates, clients, colleagues), and not on the recruitment business itself.Hence, I want to explore things from a recruitment leaders "selfish" perspective - the "WIIFM" - what's in it for me?Or rather, what's in it for managers?Automation ROIAs part of the over 400 automation projects we've delivered, where we train, coach, and do hands-on automation building, we're often asked about ROI - return on investment. There's focus on leads, sales, re-generating candidates, increasing website visits, reduced costs elsewhere (eg. LinkedIn / Job boards). We're also asked about how automation can "do more" and give our clients the edge over their competition and help them get ready for AI, and how it can help them run their businesses.3 Ways Automation Can Help Recruitment Leaders1. Create Focus on Revenue-Generative TasksWith so much data, and countless systems and processes, you'll often need to rely on the organisational capabilities, will, and skill, of your recruiters and resourcers. On a crazy-busy day, or a tough market, and with perhaps inexperienced recruiters, that may be too much to ask.Hence leaders - use automation to focus your recruiters and resourcers on the things that matter. For example:Who to call and when.Proactively managing accounts before they become "at risk".Lead conversion.Driving the job management process and not leaving it to the candidate and client to "mess it up".Generating referrals from newly placed candidates, and newly invoiced clients.2. Tracking / Managing / Escalating Poor Performance / ActivitySometimes, recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Or perhaps they just lack experience to proactively manage their pipelines.Also, with WFH and hybrid, activity can be difficult to see / measure.Hence, leaders ask us to help build automations to track activity, drive performance. For example:Ensuring jobs are being proactively managed and notify management of the ones that are being forgotten.Tracking who is engaging with your brand, visiting your website and opening your emails.Understanding loyalty of your candidates and sales contacts.Removing irrelevant data that you no longer work with, which can slow your recruiters sourcing process.3. Navigating / Mitigating LeaversRecruiters leaving can often be distracting, time consuming, and risky - and it can often be a sucker punch!Hence leaders can use automation to "shift" data, clients, candidates, relationships, and pipeline to other recruiters. Data and pipelines are managed and current relationships are secured. For example:Reassigning placements to another recruiter or desk to continue nurturing.Identifying and re-assigning high value, active and engaged sales contacts to a new or existing team member.Closing old and inactive jobs to ensure you have an accurate view of your current pipeline.Automation - What's in it for Managers?For those of you with automation - how are you using it to drive your business?For those of you without automation, take a moment to consider how the 3 use cases above could help you navigate the next 30/60/90 days and beyond, and help you strengthen your data, people, pipelines, and business.Automation BuddyWe are Bullhorn and Automation experts set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICE
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Bullhorn Tip - Quick Icons for Speedy Screening, Interviews, and Sales Calls
Try this iconic 1-minute Bullhorn tip to help you prep like a star for screening calls, interviews, and sales calls. We know that being on the phone is a key part of a recruiter and resourcer's job. Being prepped for your screening, interviews, and sales calls is key!Quick Icons for Speedy and Efficient RecruitmentBullhorn's quick icons have always been there, but when we train recruiters to use Bullhorn, we often find that not all of you use them.These icons are super handy to help you prep. The Google, Linkedin and Map buttons can help you make light work of your research.Use these icons to help you speedily find out crucial intel on your candidates (and of course clients too!)Something to really be aware of is that your candidates and clients will be researching you, and each other - so get there first! Use these icons on you - what results do you get? Then use them on your candidates, prospects and clients.Watch this 1-minute Bullhorn tip - then log in to Bullhorn and try it.Watch Our 1-Minute Bullhorn Tip to Help you Screen, Interview and SellNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
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