Recruitment Technology Tips

3 Ways Recruiters Can Nail Candidate Sourcing

Most recruiters waste up to a third of their week sourcing without a structured process only to miss out on great candidates and potential fees. In this competitive candidate market, you need to have an effective approach to candidate sourcing.How can you engage more with your recruitment tech, data, systems, so you can nail candidate sourcing and improve your pipeline?3 Ways to Improve Candidate Sourcing for RecruitersI spoke with Ayla Tapper from Broadbean. They specialise in helping recruiters turbo boost the way they source, attract, and engage candidates and clients. I asked Ayla 3 questions about how recruiters can dramatically improve their candidate sourcing strategy to drive results.1. What are your thoughts on the stat, recruiters spend 13 hours a week sourcing candidates?I’d probably ask what admin they are wasting the rest of their time on if just under two days is being spent on sourcing candidates. While there will be time focussing on client relationships, spending just 13 hours a week sourcing candidates does suggest that recruiters are still spending a lot of time on administrative tasks including CV sifting and job posting. With recruitment technology and software available to automate most of the mundane, repetitive tasks, recruiters should be able to invest more of their valuable time building meaningful relationships with candidates. With the UK in a recession while competition for talent remains high, freeing up some of this time is going to become more important. 2. 50% of candidate applications are a poor fit. Why is this the case?There are a number of elements to this statistic that need to be addressed. In the first instance, the fact that there’s a mismatch between the job applications that are coming through and the job spec suggests the recruitment technologyor software that’s being used to promote the roles isn’t working as it should. Jobs need to be written in a way that appeal to the right audience. If the wrong people are applying – particularly at a time when there is still a skills shortage despite the slowdown in hiring – then it’s likely that the job advertisements themselves need a rethink.It also indicates that any lead generation activity isn’t being optimised for the right keywords or target audiences. Today, recruitment requires an individual, tailored and targeted approach. The ‘spray and pray’ tactic of plastering a job advert everywhere won’t have the desired impact. Success isn’t getting more job applications. Instead, it’s defined by getting fewer, more relevant candidates to apply. With the right recruitment tech these ads can be pushed out in a more targeted manner and if half of the applications recruiters are receiving are a poor fit, then there’s a mis-alignment somewhere in this process.It is important to add, though, that with skills shortages still rife, there is an increasing need to identify candidates with soft or transferable skills. It’s increasingly becoming apparent that the perfect candidate doesn’t always exist for very specific job specs, meaning that recruiters are having to look for applicants that meet some of the requirements in order to fill job roles. This could be influencing some of the results of the stat of 50%. 3. How can Broadbean help improve this stat - 73% of recruiters are suffering a candidate shortage?It’s really not a surprise to see that the majority of recruiters are suffering from a candidate shortage given the pressure we’ve seen on the labour market in the last year. There’s no easy fix to the dearth of talent, but there are ways for recruiters to improve recruitment processes and use recruitment technology to free up a recruitment consultant’s time so they can focus on developing those all-important human relationships.Broadbean’s technology can save recruiters between one to two hours a day by automating a significant part of the hiring process. The intelligent software is also designed to ensure jobs are being posted in real-time or at optimised times to ensure you’re getting the best results based on user experience candidate data. Broadbean also provides the analysis and data recruiters need to ensure they are making truly informed decisions around the channels that are delivering the best ROI. As it is agile, it also allows activity to be re-adjusted or shifted in line with the latest real-time data.Talking of Recruiters Improving Sourcing...Our recruitment training platform - Recruitment HIIT - helps recruiters source quicker. We have a wealth of speedy recruiting tips designed to help recruiters reduce their sourcing time, including CRM sourcing and LinkedIn sourcing so you can source less and place more!Plus, our Broadbean HIIT has cute tips on candidate sourcing, advertising your jobs and speedily managing your candidate pools so you can increase your placements and fees!TRY RECRUITMENT HIIT FREE
How Do Recruiters Reduce Sourcing Time and Spend?

We know through our research and working with recruiters for 20+ years that too much time is spent sourcing. Almost a 3rd of the average recruiter’s time is spent sourcing, and profits are often unnecessarily spent on salaries and systems – but they are not necessarily being 3rd more competitive.This recruitment podcast will give you some key takeaways to help improve focus, function, and ROI from sourcing.Effective Sourcing Strategies for Busy RecruitersThis Sourcing Strategies podcast is a “must-listen” for:Recruiters who want to spend less time sourcing so that they get as much phone, face, and screening / selling time as possible.Recruitment Leaders who want to make their recruitment businesses more competitive and profitable.Marketing / Operations teams who want to help their recruiters focus their time and attention on candidate and client management, and thus improve sales.Oh! And if you need to cut spend and improve speed.In this episode of the Recruitment Leaders’ Podcast, I’m joined by Alex from Broadbean, who knows all about sourcing and recruitment technology.Alex is here to help us work our way through this big topic, and help us focus on how to ensure sourcing is not time or budget consuming, and how to ensure sourcing delivers results!Alex from Broadbean and I talked about: What do native (and ancient) Greeks know about Sourcing? How can you assess the true ROI of advertising channels? What are Programmatic VS subscription advertising strategies? Sourcing is just one part of the recruitment lifecycle, so how do you balance your sourcing strategies and time? How do you ensure that you’re not a hostage to one application source? In the current market, speed often means the focus is on active candidates. But often active candidates are not enough to sustain your pipeline. What do recruiters really need to do to activate the passive candidate market? How do you source candidates and secure future value? How can you reduce dependency on LinkedIn? Recruitment technology: integration is key how do you develop a marketplace approach so to future-proof your recruitment businessThis is a 30-minute Recruitment Leaders’ Podcast packed with sourcing ideas and tips for recruiters, their leaders, and their marketing ops support. Listen, and let me know which tips you will take away.Listen to Alex Fourlis on our Recruitment Leader's PodcastRead more about how we work with recruitment leaders to generate ROI from your people, data, systems with our recruitment training courses on Recruitment HIIT. Thanks, Alex, for being such a great guest on my Recruitment Leaders’ Podcast. Listen and subscribe to the rest of our  Recruitment Leader Podcast Series  on  SoundCloud or find us on  iTunes! How to Make Your Recruiter Your Coolest ToolOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year). Hence, more billing time and more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIIT FOR FREEDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Drive Sales with CV Parsing with Daxtra

Recruiters are drowning in dirty data, and often spending up to 20% of their day either adding it to their Recruitment CRM, or trying to find it. Then spending even more time and money going “outside” to look for what they already have. 72% of candidates placed are with data you have on your CRM… but still I’m asked:What makes a great recruitment tech stack?What can I do to clean up my recruitment data?Well, it starts with CV parsing.CV Parsing for Increased Sales and Productivity The data that we have in our recruitment systems is often costing us money rather than making us money. We drown in it rather than using to it be more productive. We even as an industry become addicted to data outside of our recruitment CRM as we suffer massively from FOMO (fear of missing out).But the stats speak for themselves:Data on average decays at a rate of about 20% a year, so a fifth of your data at the end of this year will be worthless to you.Recruiters are spending way too much time adding data to a system on average, around 20% of their day.Nearly a third of recruitment leaders are worried that the data on their systems is not worth any money.Recruitment Data by 2025So what's the point of recruitment data? By 2025, the majority of the sales made will be based on the data as opposed to simply our experience in the recruitment market.So, recruiters, your data is more important than it has ever been. And even now, it should be used to sell and drive productivity.Recruiters can increase sales by 29% if they use their CRM and their data effectively,They can also increase their productivity by around 30%, if not more.So what you need is a recruitment database that is as clean as you can get it, but not simply by wasting lots of time cleaning it up… This will stop crucial phone and face (and sales) time!CV parsing is absolutely critical for you to run your recruitment business, operate your desk, and it gives you time back to spend on the phone and face with your candidates and clients. So check out Daxtra’s fantastic Ultimate Guide to CV/Resume Parsing.Watch Lisa's Talk on Cleaning Dirty Data Through CV ParsingPlus, our Daxtra tips and tricks on Recruitment HIIT will help you improve your sourcing and matching so you can improve your speed and engage/nurture/place the best candidates!Drive Your Sales With Recruitment HIITOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT for free.TRY RECRUITMENT HIITREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruiters! Add Turbo to Your Recruitment Process Using Hinterview

Recruiters and Resourcers! If the best candidates are off the market within 10 days, how can you develop a speedy recruitment process and keep your 3Cs engaged?Our Hinterview and Hintro HIIT will help you attract, engage, convert, and retain your ideal candidates and clients, and its great for colleagues too!Speed Up Your Recruitment Process With Covid, lockdown and WFH, video has become a crucial survival tool for recruiters and marketers in the recruitment industry. Not to mention, using the right video tools like Hinterview and Hintroadds serious turbo to your sales and recruitment process.Do you need to attract your passive candidates to want to have calls with you?Do you need to keep your ideal candidates and clients engaged?Do you need to focus on improving the candidate, client experience?Our Hinterview and Hintro HIIT will help you:Develop a speedy sales and recruitment process. Keep your candidates super engaged before, during and after the interview process.Attract, engage, convert, place and importantly retain your candidates and clientsWatch Lisa's Short Video on How Hinterview and Hintro Can Speed Up Your Recruitment ProcessThe Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT- helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year)- more billing time, more fees!We’d love you to try Recruitment HIIT free.TRY RECRUITMENT HIITDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOKBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Recruitment Technology - What Your Recruitment Business Needs to Thrive

Recruiters and recruitment leaders! 60% of recruiters find it hard to deliver results day in and day out. Recruiters are drowning in dirty data and seemingly unintuitive systems, with often a lack of simple recruitment process. At the heart of this is your coolest tool - the Recruiter. How can you help them be more effective, and perhaps hire less of them? This year is a year of more with less...The Coolest Recruitment ToolUK Recruiter's Recruitment Agency Technology Showcase is on 17 June and will be fast paced, highly informative, engaging sessions. All great content; no pitches! It will include some great content from some of our partners Bullhorn, SourceBreaker, DaXtra, Cloudcall which we are proud to have on our Recruitment HIIT recruitment training platform.On 08 June at 15:00 GMT, Lisa spoke on the pre-event chat show “What your recruitment business needs to look like to thrive”. We are always asked "what is the coolest recruitment tool?" and Lisa has a firm opinion that it's the recruiter... So, she spoke about:How to ensure your coolest tools - Recruiters - create a thriving and sustainable business.Watch Uk Recruiter's Pre-event Show HereIt's not enough to have great rec tech in your recruitment business. You need to be sure that your recruiters, resourcers, and marketers are using data and systems to drive sales. But how? Register for the UK Recruiter's Recruitment Agency Technology Showcase event and gain some ideas on how to speedily train and retain your recruiters.The Coolest Recruitment Tool is the RecruiterOur high intensity interval training - Recruitment HIIT - helps recruiters and resourcers source, convert quicker and develop healthy pipelines. We aim to save every recruiter at least 1 hour per day (6 working weeks a year) - more billing time, more fees!We’d love you to try Recruitment HIIT freeWATCH UK RECRUITER'S SHOWCASE EVENTTRY RECRUITMENT HIITDOWNLOAD YOUR RECRUITMENT TRAINING PLAYBOOK
Recruitment Automations - Making Them Work First Time

This year is the year for recruiters to be more effective, more organised, have cleaner data, and more engaged clients and candidates. We love Bullhorn Automation (AKA Herefish). It's been a fantastic tool to help our clients speedily reboot their sales and recruitment processes. For Bullhorn Automation, as with all recruitment automations, you need to ensure the right criteria is pulled into your automations so that it does a lot of your heavy lifting.What are my tips to nail this so you can focus on the “good stuff” – candidate and client management and sales?A Great Tip for Ensuring Your Bullhorn Automations WorkBullhorn Automation lists control which data you “attack” and clean / nudge / change / delete / automate. As an example, the Contact Advanced Search is one of my favourite ways to design a list (and make sure that I get it right).The recruitment businesses I train on Bullhorn Automation always find this tip really useful. It’s an easy way to experiment with your search criteria and in a safe environment.Do you want to ensure that you nail your lists the first time? (Of course you do!)Do you need a speedy way to use Boolean symbols to get the right results?Do you want an easy way to check the results?Let me show you how to:Save time in Bullhorn Automation by quickly creating and then testing your search criteriaSave your Bullhorn data as a list to get your recruitment automations up and runningUse Bullhorn Automation with speed so you can help your recruiters get on the phoneRichard Caldicott, Henderson Scott. We wanted to learn about Bullhorn Automation and how it could be used to benefit Henderson Scott. We knew that we wanted to automate and remove laborious admin from the team, so they could focus more on sales, and we knew that we needed more than just Bullhorn Automation (AKA Herefish) Training.Watch Our Bullhorn Automation (AKA Herefish) Tip on Nailing Your Search ListsTalking of Recruiters Getting More Automated!...Could you improve your speed and thus have more time to bill? What could you do with an extra 30 days a year?Our high intensity interval training - Recruitment HIIT- helps recruiters source, convert quicker, and develop healthy pipelines. We aim to save every recruiter and resourcer at least 1 hour per day (6 working weeks a year) - more billing time, more fees!TRY RECRUITMENT HIIT FREEREAD ABOUT OUR BULLHORN AND BULLHORN AUTOMATION TRAINING
How to Blow Money on Recruitment Training and Get Zero Return

Recruitment Leaders! Your teams are likely spending a 5th of their day adding data (that they may not need), spending a 3rd of their week sourcing (for candidates you already have), and not having time for crucial and candidate and account management - which ironically is the money maker!Perhaps the only people making money from your tech are the suppliers? What's the fix? Here’s a webinar to help you effectively train your recruiters, and develop speedy recruitment workflows.Generate ROI From Your Rec TechAt Barclay Jones, we're huge fans of effective rectec. That's why we've added SourceBreaker training to Recruitment HIIT. SourceBreaker is an amazing tool that helps recruiters to automate their sourcing and drive sales. We're excited to have taken part in a three-part webinar series ‘Maximising ROI from Recruitment Technology,' hosted by SourceBreaker, and joined by nine industry experts. On 19/05/2021 at 11:00 GMT, Lisa spoke about: How to blow money on training and get zero returnWIIFM... What's in it for me? What's in it for Managers?HIIT Me! How to generate afterburn in recruitmentBrian Cunningham, Managing Director Allen Recruitment.What we like about working with Barclay Jones is that they bring the latest techniques and methods of training and educating recruiters so that it sticks, and our Recruiters, Account Managers and Resourcers become effective super-quick.Watch This Short Video from Part 2 of the Webinar Series with SourceBreakerWATCH SOURCEBREAKER WEBINARS HERE Oh! AND we have SourceBreaker tips and training now live on our Recruitment HIITrecruitment training platform. It's a fantastic tool for candidate sourcing, lead gen, competitor "spying" - it adds serious turbo to your speed and pipeline.TRY RECRUITMENT HIIT FOR FREEBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
What Are the 3 Ways Recruiters Can Use Data to Drive Sales?

Recruiters! 80% of your time is spent focusing of the wrong tasks, and 72% of the candidates you place already being on your system before you source them elsewhere. How can you stop procrastinating, and start using your data to manage your clients and candidates to generate more ROI?My Interview with Adam at SourceBreakerI spoke with Adam Dale at SourceBreaker - who is committed to changing the way recruiters source through AI. SourceBreaker is cool automation tool to help recruiters improve speed, pipeline, and work-life balance - so cool that we've added SourceBreaker to our recruiter training platform, Recruitment HIIT. I asked Adam 3 questions on how recruiters can use data to drive sales.1. Adam, give me your thoughts on how recruiters need to adapt to using data to drive their sales process?The very best recruiters offer the candidate or client a service that sets them apart from the competition, having the knowledge to provide added value, and SourceBreaker offers a one-stop-shop for recruiters to do just that.Market Intelligence builds credibility - The data you share with your candidates and clients can separate you from competitors by demonstrating you are the market leader and source of knowledge and increasing your credibility to become a trusted partner of your client. Trigger events, be in the know - Trigger events are a reason to pick up the phone at that time. Creating data that highlights flux within an organisation, such as funding rounds news or the hiring of a new senior exec and makes sure you are selling to the right company at the right time. How do you find and make the most of this data with SourceBreaker?SourceBreaker offers recruiters a one stop shop for that data and market intelligence and automates the process of finding it. Whether that be the latest news about a particular market or company, salary trends, candidate and job flow, and funding data. An example of this could be a startup has just received a round of Series B funding, which would infer they are going to be growing the team and scaling their operations to reach a growth goal set out in their investment plan. Our intel center will inform you the day this business closes the funding allowing you to engage straight away and have candidates ready to spec in.2. Adam, talk to me about new business development, versus account management in recruitment.We’ve created a toolkit which helps Recruiters reconvert existing clients. This can be used with or without SourceBreaker, but of course SB helps rapidly increase the return on your efforts, presenting market intelligence quickly for you in one place powered by automation for speed and efficiency to give you more time to build deeper relationships with clients. Plus, Recruiters need automation to notify them of jobs, and also to help them map out their clients, so that they can see all of their clients’ jobs. This is a much easier and rewarding way of managing an account! 3. Adam, Recruiters need more time to be effective, but procrastination is a time killer – how can your product help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?Recruiters have one of the most complex and varied roles out there, and are often asked to do lots of tasks that spread across different skill sets, from selling and negotiating, to research and data entry.SourceBreaker is designed to automate candidate searching and BD , so that the recruiter can do what they do best and get on the phone and speak with candidates and clients. This enables them to build deeper relationships, and make more placements. We save recruiters over 10 hours a week that they can reinvest in revenue generating activities, and get away from the tedious, but necessary, stuff like building searches, trawling client websites for jobs and manually adding candidates to the CRM.Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs). Be sure to try our SourceBreaker HIIT!TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Save Time Sourcing with this Super Speedy Bullhorn Location Hack

Recruiters, you waste 13 hours a week sourcing for candidates who are already in Bullhorn. In fact, 72% of candidates placed, are on average, already in your system... This rapid Bullhorn sourcing tip will help you source the best-located candidates in seconds. Let’s save some time, resource quicker, and strengthen your sales pipeline!Save Time Sourcing with this Speedy Bullhorn TipI've had some fantastic feedback from Recruiters when I’ve shown them this mapping tool in my Bullhorn training sessions. It’s a great way to quickly find candidates for the jobs you work regularly – less need for LinkedIn, job adverts, job boards... Do you spend far too much time sourcing outside of Bullhorn? (And are your hard-earned fees being spent on these systems?)Do you need to really nail the location of your candidates – they need to be able to get to work!Do you need to improve candidate experience, and protect your sales pipeline?Let me show you how to:Reduce the time you waste sourcing outside of Bullhorn.Generate a list of quality candidates who can speedily commute, in just one click.Reduce the time it takes to fill your jobs so you can improve your candidate, client, and colleague experience(and pipeline).HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, so they can attract, engage, and retain candidates, clients, and colleagues (3Cs).TRY RECRUITMENT HIITREAD ABOUT OUR BULLHORN TRAININGBOOK A CALL TO DISCUSS BULLHORN TRAINING
3 Stats to Help AI Have a Purpose in the Recruitment Process

Recruiters' inboxes are either crowded with the wrong job applications, or ironically empty. They're potentially wasting 13 hours a week screening candidates that are not worthy of their jobs, and they all want AI, but don't know where to start.2021 has to be a year where recruiters engage more with tech, data, and systems, so that they can engage better with their candidates, clients, and colleagues. How can AI (artificial intelligence) help?My Interview with Gareth Christian at ReciiI spoke with Gareth Christian at Recii. They specialise in conversational AI - wow that sounds cool! It's basically where your website helps screen out the candidates you don't want to apply for your jobs, and helps the ones that do, get through to you. I asked Gareth 3 questions about how conversational AI can help recruiters be more productive.1. Gareth, if 50% of candidate applications are a poor fit, how can we make sure that this doesn't bottleneck a recruiter's inbox?The last 12 months has seen a fundamental shift in the recruitment world from a candidate driven market to a role driven space. There’s been a 10-fold increase of job applications - some recruiters can now receive as many as 500 applications.Hence the knock-on effect is that more time is needed for screening. The recruitment process becomes bottled necked at the front, and there’s little time for the rest of the process. This is creating poor candidate (and colleague) experience.It affects sales, too - time to hire is increased and this impacts the consultant’s ability to generate sustainable revenue.Think about how can AI help “declutter” this part of the process.2. Gareth, if 13 hours spent screening candidates each week, with little time for candidate care, and this negatively impacts on candidate experience?With the massive increase in job applications, recruiters need to ensure they are speaking with the correct candidates. With application volumes increasing this can mean less time focusing on processes that can generate revenue.Conversational AI can speak to 000’s of candidates every minute, working through a database and applications to ensure each candidate file is updated, accurate and compliant. It can also remove unconscious basis through screening standardisation, suitability grading and soft skill assessment. A great help for D&I improvements.3. 76% of recruiters believe AI will have an impact on recruitment yet currently, only 10% embrace some form of AI - thoughts Gareth?The coronavirus pandemic has forced the recruitment industry to adopt new ways of working – working from home, technological and agile approaches to recruitment are key.The recruitment industry has always focussed on human interaction, and AI has been seen as “anti-recruiter” – when in fact it could be the driver of better candidate, client, and colleague experience. The key is understanding where in the recruitment process AI is best sat, and how it can boost the rest of the process.---Every piece of tech in your recruitment business needs to serve a purpose, and not simply be a cost. It needs a job to do - and it needs to deliver. AI and automation can take a lot of pain away in 2021 - where is your pain? No time, too many candidates, recruiters doing too much admin, dirty data, not enough jobs? How can tech help?Talking of Recruiters Having More Time and Making More Sales...Could you save your recruiters an hour a day, which is 6 weeks a year? Plus hire less staff than you think you need?Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT 7 DAYS FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
Artificial Intelligence and the Death of the Recruiter

Every recruitment leader I am working with is asking me about AI (artificial intelligence) and machine learning in recruitment technology. Equally, the recruitment marketers I mentor and coach are thinking about AI in marketing and how it can help them improve job adverts, and brand, and sales.This blog is a speedy 3-minute read with 2 key takeaways for recruitment leaders and their marketers who want to understand how AI will affect recruitment.Recruiters and Their Marketers Vs Artificial IntelligenceWhen asked about AI, I have been saying:“Chill! Recruitment and marketing need humans!”But I am extremely aware that AI and machine learning is starting to disrupt recruitment - at least it is disrupting the conversations, which often leads to a disruption of the job and the product.If it’s disrupting my marketing mentoring and recruitment training sessions, it will be disrupting the calls that recruiters are making, and the meetings that marketers are having with their recruiters.I have been listening to Brad Geddes and his Podcast on Humans Vs Machines. Brad has been in paid search / for as long as you can pay for searches (1998) and has some great insight into AI and machine learning, and the role of humans in business. This podcast was a speedy listen, and made me think about 2 key takeaways for my recruitment and marketing.AI Vs Humans – When Do Recruiters Get Replaced?Is AI / machine learning going to replace humans (and in this I mean recruiters and recruitment marketers)?Brad makes a great point that computers are great at numbers and data crunching. I feel that the average recruiter and marketer have very little time to do this job – so, yay to computers!Humans are great at strategy, while computers are not going to nail this (yet!). But again, the marketers I mentor and the recruiters my team train often have little time for marketing strategy and recruitment strategy – both roles (at the moment) are fraught with a JFDI approach.BUT Brad makes a great point: when you link the two – when you link humans and computers... BINGO!Takeaway: Recruitment leaders need to step back from AI – and ask:“How can I link AI and my humans together? How can I get the benefits of AI without removing the human element that Recruiters are genuinely great at, and that is often my USP?”You need to look at your workflows that the tech people are trying to sell you, and ensure that when you put the two together they are both very clear on where they stop and start! Have a growth strategy, not just a purchasing one.Also, consider this: if you have small data sets, you will benefit less from machine learning than your bigger competitors…. AI needs data to be great!AI and Job AdvertsCan computers write job adverts for my recruiters?Brad also talks about adverts (I translate this to job adverts).He’s found that when machines write adverts they get more clicks, but then the sales people complain about the quality… sound familiar? The last thing a busy recruiter needs is more randoms applying for jobs, and leads coming through the website that are not genuine sales opportunities.I feel that recruiters need to write their own job adverts. It’s not admin to sell or pitch. Plus, Google for Jobs tells us to get our job adverts sorted as they are crucial at attracting the right data… A great job advert will fix so many issues in a recruiter’s pipeline (candidates, AND clients AND colleagues!)Takeaway: Recruiters need to improve their job advert copy. Marketers need to have a strategy for marketing the jobs more effectively. AI is NOT coming to rescue you from crap candidates applying to crap job adverts.HIIT Me Robots!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker and develop healthy pipelines, and helps marketers generate more of the 3Cs. We aim to save every recruiter and marketer at least 1 hour per day - more billing time, more fees!TRY RECRUITMENT HIIT FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING
How to Monetise Your Recruitment CRM

Recruiters and recruitment marketers! This is a crucial read if you want to drive this year with a sales-led marketing strategy and “let’s make some money from our recruitment CRM and Recruitment data” plan. Stats tell us that you can improve productivity by 29% if you use your CRM effectively.How Can You Make Money from Your Recruitment CRM? Do you want to make money from your recruitment database (eg. Bullhorn / Adapt), or just spend money on it?Do you want your marketers to generate leads, or just pretty pictures and mugs? Do you want to ensure that your sales team are effective online, and not just on LinkedIn and job boards all day and still only place a small % of their jobs?With the advent of Bullhorn buying Adapt, and Access Group buying Microdec and Volcanic recently, Brexit, and everything else in the recruitment tech and data space, you can be forgiven for wanting to scream… can I just get on with flipping selling and recruiting? These are all best in class recruitment systems, and when used well can really drive profit, if you have a strategy for that to happen!Recruitment Tech – Data in, Invoices Out?But irrespective of which system you have they all have one thing in common – what you put into them and what you get out of them. I’ve been talking to my clients about data, tech and marketing, with the sole aim of trying to help them make sense of something that has been evading them for some time – they have the same questions:How do I get my recruiters to improve their placement rates?How do I get my recruiters to make more phone calls?How do I get my recruiters to source and place, without spending all day on LinkedIn?How do I get my marketers and recruiters working more collaboratively? And get marketing to deliver leads?How do I get candidates to actually come to my website? And how can I get my website to make me money?How do I improve the value of my recruitment business?For me, it’s simple. It’s about 3 things: Data, Systems, PeopleAre People Really Your Most Important Asset?We are often told that our most important asset is our people… but I beg to differ…These days, I’d suggest that data is critical, systems are crucial – and process is the glue that joins the three crucial assets together. People make the systems work, systems drive the process.Hence, people, process AND data are your most important assets.I realise that whilst recruiters and their leaders are great at rolling up their sleeves and mucking in to hit target, recruitment systems and data still appear to be failing to deliver profitable processes. But are systems and data really the issue? Or are the people to blame?Are Your Recruiters the Problem Between the Keyboard and Chair (PIBKAC)?With 2/3 of the UK leavers last year quitting their jobs due to a lack of training, does the recruitment industry suffer the same fate? Does it have a lack of trained recruiters? What is the impact of this? Lost fees, bad reputation, candidates and client-disloyalty? (Currently the average 10-person recruiter blows £10k when someone leaves (contact me to see why).Or, is your recruitment data still holding you back, even though, with GDPR, you thought you’d shed some significant “weight”?Is your recruitment software driving recruitment process, or just driving your recruiters insane and they yell “it’s admin”?Recruitment Process is Key for this Year and BeyondWith the data you have, the systems you use, and the people you employ, you need something that binds them all together. PROCESS!This is why I have come up with the model below. I call it my “dig up stupid” model. This came to me watching the Simpsons “Homer the Vigilante” episode. Admit it – as a recruiter you have “enough” data?But do you have a process for capitalising on it, or simply searching it? Have you divided into 2 of your most important segments (level 2 and 3)? These are the people you have sold to and placed, and those you have met / engaged with but did not convert. What training are you given for effectively using your data and Recruitment CRM?What recruitment systems and processes do you have for your recruiters and marketers to actively convert / retain this data? Or are you fixated on finding new data, and / or getting distracted with data that you genuinely don’t need?Recruitment Data + People + Process = FeesThink about the cash you may be blowing by not training your recruiters to use your systems. And note, that 2/3 of job leavers last year quit through a lack of training. Ask yourselves what you plan to do this year, with GDPR (and Brexit...) out of the way, how are you going to really monetise your recruitment technology?Systems are one thing, getting your recruiters to use them… that’s the key. That's why my team and I have created recruitment HIIT - the only OnDemand Recruitment Training Platform to have both Adapt and Bullhorn (and soon other recruitment software, recruitment best practice, LinkedIn, Job Adverts, Inbound Sales, Recruitment Marketing, and so on...)HIIT Us, Recruiters!Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).TRY RECRUITMENT HIIT FOR FREEREAD ABOUT OUR RECRUITMENT TRAININGBOOK A CALL TO DISCUSS RECRUITMENT TRAINING