Blog Content
Have you seen our Bullhorn Productivity Tips webinar? It is the first in our Productivity series and focuses on Account Management...
Over the coming months, we'll focus on cool Bullhorn tips, tricks, hacks, and best practice, to drive recruitment workflows harder, faster, smarter, and more joyfully! Yay!
BD.
Sourcing.
Candidate management.
Job management.
Data health.
...and other crucial recruitment topics will be on our agenda. We know they are crucial to help new and experienced recruiters, resourcers and leaders get to "Bullhorn1st" and be more productive, happy, and profitable.
We've trained 1000s of recruiters to be "Bullhorn1st" with live training webinars, during our Bullhorn Vision projects, and with our fab online Recruitment Training platform: Recruitment HIIT, so we know our stuff!
Productivity = Smart Account Management
We know that:
It's 6-7 times cheaper to keep existing clients. (Source: Invesp)
50% of sales time is spent on unproductive prospecting. (Source: The B2B Lead)
Increasing client retention by as little as 5% can boost profits by as much as 95%. (Source: Bain and Co)
So, it's time to knuckle down and focus on your accounts. You need to keep them warm, prevent them from being distracted by other recruiters (or themselves), and monetise them.
This webinar is a must if you need to get more sales from your existing accounts, as well as protecting them from becoming "at risk".
Watch Our Bullhorn Productivity Webinar: Account Management Tips
Need more Bullhorn / Automation Tips? Try our 1-minute tips.
Sign up for future Automation and Bullhorn webinars, and get some tips from our past webinar recordings.
CHECK OUT OUR WEBINARS
Bullhorn ATS / Analytics / Automation / AI RoI
We are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.
We help you weaponise your people, data, time, and tech, so you can recruit and sell!
Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.
BOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
Blog
Are Hairdressers Putting Your Recruitment Business at Risk?
Many recruitment leaders I work with want their recruitment CRM to generate fees, but often recruiters are all too happy to jump back into spreadsheets, LinkedIn, notebooks and “going by memory” rather than use their CRM system properly. This blog is a quick 3-minute read to create some perspective and give you some ideas for a “CRMFirst” strategy.The above results in a nightmare for recruitment leaders who are looking to grow their business, become “GDPR-proof”, use AI, Analytics, and Automation to be more efficient and productive, and of course become more profitable.It above also results in a problem I call “Hairdresser Syndrome” – a term I’ve used for many years to describe a recruitment business that needs to get a grip on its processes and data to see real growth and ROI.(Note: I originally wrote this blog in 2018. Many years have passed and so much has happened to recruitment, but I've barely needed to update this content...)Do You Have a Recruitment Firm, or an Office Full of Desks For Rent?I have been with my hairdresser for 8 years. He knows my taste in magazines, some of my secrets and all of my roots. A few years ago he was based in a large salon in the city, where he rented a chair.The rest of the salon staff barely knew I was there, and I didn’t really notice them either – zero interaction. Perhaps if I was lucky my hair would be washed by one of the juniors. I’d pay the girl at the till on the way out, but my hairdresser was my only real contact at the salon.One day he very quietly commented that he was opening his own salon, and would I like to move with him? I bit his hand off – why wouldn’t I? I had no relationship with the salon. They kept no details on me, perhaps they didn’t even know I existed. Would they miss my business?For me, he was the salon.Are Your Recruiters Hairdressers?Can you see any similarities between your recruitment consultants and my hair dresser?They have exclusive relationships with the clients. Are you simply the “girl” taking my money at the till?Do they use stuff in your business, such as hair washers, tea makers, reception (IT, HR, Finance, Admin) that their fees contribute to, but that I am totally oblivious to?Are your consultants simply logging data at the point of sale to get the cash in but the juicy stuff which is about me, what I like, how I buy is in his/her head?If they left and took “clients” with them, would you know? And don’t forget you’ll only know what data they’ve taken and who’s migrated with them if they told you about these relationships in the first place.Even if you had the data on the client, would it be enough for you to continue the relationship going forward?Are your clients engaging with your business or the consultant? Are their loyalties to the brand or their perceived face of the brand, the consultant (the hairdresser)?I’m still seeing “30-second recruiters” who enter a candidate in the CRM just to place them and board the invoice. That may work for them in the short term, but they’re missing out on opportunities to be more effective and profitable whilst putting the business at risk.CRMFirst (Bullhorn1st): Hairdresser Prevention for Recruitment LeadersThis year needs to be about CRMFirst ~ Bullhorn1st ~ getting your candidates, clients and consultants addicted to your systems.It needs to be about data hygiene, recruiters building effective, retained relationships and recruitment firms focusing on effectiveness and growth.A CRMFirst (BullhornFirst) culture can create a valuable pool of great data that will put you ahead of your competition and create a hidden asset that your clients (and prospective clients!) want access to.Your recruitment CRM should be a USP – a unique selling point. Your recruitment software can be an addiction for your recruiters, your clients, candidates, and investors. All of which does the one job you bought it for – to make your life easier and make you more money.Swap the Salon Culture for CRMFirst Culture…Instilling a culture of data quality is challenging, but highly rewarding. Define the strategy, instil this into your culture and reduce the risk of bad data impacting the recruitment business.Get your recruitment consultants engaged with your system and train them on best practice so they understand why great recruitment process is profitable for them, as well as your business.📌Stop them from simply renting a desk.Once they can see and feel the benefits of following your processes (improving performance, profit, and ROI for themselves as well as the business) then your CRM can become a business growth tool, rather than an expensive data dump.Bullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
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Lisa Jones
Blog
Stop Sourcing, Start Selling: Is Your Data Working or Just Sitting There?
Recruiters, let’s be honest: 80% of your day is likely spent on the wrong tasks. Even more staggering? 72% of the candidates you place were already on your system before you spent hours sourcing them elsewhere.You are sitting on a goldmine (eg. Bullhorn), but you're still digging in the woods and mining data from countless other sources like LinkedIn, Job Boards etc...How do you stop the procrastination loop and start weaponising your data to drive ROI?Here are the three most common questions I get from recruitment leaders on using data to dominate the market.1️⃣How can recruiters use data to drive the sales process?📌Clean data = Data Health = Data Wealth.This is the backbone of a successful desk. The best recruiters don't just "find people"; they provide a service that sets them apart through market intelligence.Market Intelligence builds credibility. Sharing real-time trends like salary shifts, candidate flow, or niche skills gaps positions you as a trusted partner rather than just another CV flinger.Master the "Trigger Event". Don’t call cold; call when it’s hot. Use data to track funding rounds, senior leadership changes, or office expansions.Example: If a startup hits Series B funding, they aren't just "busy"—they are scaling. If your tech alerts you the moment that deal closes, you can be the first to engage and have candidates ready to spec in.2️⃣Business Development vs. Account Management: Where is the leak?📌Reconverting existing clients is critical.It is significantly cheaper than winning new ones, yet many recruiters let these relationships go cold.Spot the weak links. Use analytics to identify accounts with declining activity. If your star client hasn't logged a job in 60 days, you shouldn't find out by accident.Map the client. Use automation to map out your clients’ entire org charts. Ensure you are seeing all of their jobs so you aren’t losing deals to competitors simply because you were only talking to one person in the department.3️⃣How do we kill procrastination and find focus in recruitment?📌Recruitment is one of the most complex roles out there.We ask consultants to be researchers, data entry clerks, negotiators, and marketers all at once. It is no wonder procrastination is rife.Automate the busy work. Automate data health checks, initial searching, and basic BD outreach.Cure message paralysis. Use AI to draft the first version of your outreach. Don’t stare at a blank screen; let the tech give you the bulk of the work, then you add the human flair.Analyse the data, tasks, and time: Use Analytics to drive meaningful and mindful activities.The phone is king. By automating the data drudgery, you clear the headspace to do what you do best: get on the phone and build relationships.💪Conclusion: Data is Your Competitive EdgeThe "post and pray" era of recruitment is over.In a crowded market, the recruiters who win are those who treat their database as a living, breathing sales tool rather than a digital filing cabinet. By embracing AI, Analytics, and Automation, you aren't replacing the human element. You are freeing your team up to finally be more human.📌Stop searching for what you already have. Start using your data to win.Bullhorn ATS / Analytics / Automation / AI RoIWe are Bullhorn experts set on helping ambitious recruitment businesses to increase speed and sales.We help you weaponise your people, data, time, and tech, so you can recruit and sell!Our Bullhorn Vision and Buddy service helps generate best-in-class processes, adoption, head space, and ROI.BOOK A FREE BULLHORN ROI CONSULTATION
