Blogs by tag - Sales

How Can You Revolutionise Your Recruitment Business with Data?

Recruitment leaders and their recruiters who want to explore how data can transform their desks, pipelines, and recruitment businesses need to listen to / watch this video about how data in recruitment.The innovative SourceFlow invited me to chat with my long-time Star Wars buddy, Matt Comber.Watch / listen for ideas on the impact data can have on recruitment processes and how staffing firms can leverage it for greater success. Here are the key takeaways from our discussion.Why Data is Crucial for Recruitment and Staffing FirmsData is the backbone of modern recruitment. By embracing data, recruitment and staffing firms can:Boost Efficiency: Automate time-consuming tasks to focus on strategic efforts.Strengthen Relationships: Enhance connections with both candidates and clients.Make Informed Decisions: Use data to guide smarter, more effective choices.Data - Driving RoE (RoI is So Yesterday!)We chatted about the concept of Return on Effort (ROE), a more meaningful metric than ROI, and...Getting started with data, by understanding your market, and your niche and tapping into industry's data to uncover new opportunities and trends.Leverage existing tools before diving into new data sources. Make the most of the tools already available to you, like Bullhorn, and use automation intelligently to create opportunities - more time and deals!Managing data effectively. Declutter your database and avoid hoarding disorganised data. Prioritise quality over quantity to ensure your data is useful and actionable, and keep data healthy with regular cleans and meaningful workflows driving hygiene and monetisation. Stay connected!Nurturing relationships by using meaningful data points, such as interests or milestones, and personalising interactions.Monetise your recruitment website. Treat it like a goldmine, not just a digital brochure.5 Key Takeaways to Use Data to Revolutionise Your Recruitment BusinessClean, organised data is far more valuable than a vast quantity of it.Focus on building relationships through personalised engagement.Use tech to enhance human interactions, not replace them.Develop scalable, long-term data strategies to support your growth.Use your recruitment website to gather actionable insights and drive engagement, not just clicks!Dive deeper! Watch the full episode of Matt (Jedi-Master!) and my conversation for actionable insights on leveraging data for a strong (and exciting) year!Automation and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.Automation: We coach to inspire, and build your automations so you can recruit and sell!Bullhorn: We optimise, train, and improve RoI from your key recruitment system.READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Bullhorn Tip - Sell What Your Contacts Desire

We've got a desirable Bullhorn 1-minute tip to help you easily sell more candidates to your clients. We know that BD is a critical recruitment task, but often you have too many options to help you sell more - it can be paralysing!This tip will help you speedily match candidates to clients, so your sales time is targeted and effective. Sell what Your Contacts Desire!If you "work" Bullhorn so that it knows the skills that your contacts need, you can source candidates that they want to buy!Easy! So - rather than trying to generate loads of cold leads which may be hard to convert, instead you could be calling lots of warm clients who need what you have! Isn't that what being a recruitment consultant is all about? Watch this 1-minute Bullhorn tip - then log in to Bullhorn and ensure that your sales contacts are coded up to allow you to speedily match them to your candidates. Watch Our 1-Minute Bullhorn Tip to Help You Sell What Your Clients DesireNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
Recruitment Awards 2025 - Dates for Your Diary

Recruitment Awards are a sure-fire way to attract attention and drive sales. Check out our list of recruitment awards below.But, be sure not simply to enter, but to "work it" - and by that I mean working the award:Before,During, And after the awards... And whether you win or not...Market when you are shortlisted. Talk about your passion.Update your social banners, website, candidate and client talk tracks! Use your recruitment awards as a campaign to generate more business!🏆Which Recruitment Awards to Enter?(Have we missed any recruitment awards for the remainder of this year? Contact Us to get them added to our Recruitment Awards List.)Onrec AwardsSeptember ~ The prestigious Onrec Awards Ceremony has cemented itself in the calendar as a must-attend event. Not only is it an opportunity to celebrate the very best in online recruitment but it is also a chance to network with the very best suppliers in recruitment.Recruiter AwardsSeptember ~ The iconic Recruiter Awards is the UK’s largest event for the entire recruitment community, recognising outstanding achievements by agencies and in-house recruiters. Achievements in recruitment marketing and technology also are spotlighted.APSCo AwardsSeptember ~ The APSCo Awards for Excellence are a prestigious accolade in professional recruitment. The awards celebrate outstanding achievements in the professional recruitment sector and are a unique indicator of professional standards. They are widely recognised by clients as well as the recruitment sector. The awards are free to enter and open to all APSCo members. We are past winners and know the judging process to be rigorous and worthwhile!TIARAsOctober ~ The TIARA Recruitment Awards recognises excellence in the UK’s best-performing recruitment companies with revenues above £5m.Recruitment Marketing AwardsOctober ~ The Recruitment Marketing Awards provide reward and recognition for excellence and professionalism in recruitment marketing and talent management. Categories include Art Direction, Graduate Initiatives, Campaign of the Year... etc.REC AwardsNovember (check back for 2025 date) ~ The annual Recruitment Awards dinner is one of the UK's most prestigious events in a recruiter's calendar, celebrating the best in UK recruitment.NORAsNovember (check back for 2025 date ~Established in 2001, the National Online Recruitment Awards acknowledge and reward excellence in online recruitment practice. They are dedicated to the continual improvement and evolution of the candidate experience. No Budget for an Award but Still Need to Source and Sell Better?You needn't enter an award to get serious traction from awards. You can source and sell at speed if you are clever with awards.I've blogged about my top tips for sourcing and selling more by using industry-specific awards.READ MY SOURCING AND SELLING TIPS HERERecruitment TrainingWe deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, and more... we train on those too!TRY HIIT FREE HERE
Bullhorn Tip - Silver Medal Recruitment - Easy Placements

We've got a sterling silver Bullhorn 1-minute tip to help you easily place more candidates. Winner! There are plenty of candidates in Bullhorn that you can place... Find and place the silver medallists who were 2nd in line to a placement you made.Place More Candidates - Easy!Focussing only on your gold medallists, the candidates who were offered and placed, is short-sighted!Actively working, and placing, your silver medallists is SMART!Just because they were rejected, may not mean that they are unplaceable. Watch my 1-minute Bullhorn tip - then log in to Bullhorn and find your silver medallists. How many do you have? Which jobs can you put them forward for? Could you spec them out to clients? Watch My 1-Minute Bullhorn Tip to Help You Place Silver Medal CandidatesNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.It's perfect for new starters, experienced recruiters, and leaders who need to onboard quicker and improve productivity.TRY HIIT FREE HERE
Automation Tip - Nail Your Date Ranges in Automation Lists

We've got an automation tip to help you ensure that you can really target the data (candidates and clients) you need to source, sell to, and place.We help recruiters to source quicker, and sell more, through our Automation Buddy program. Automation can positively transform a recruitment business - when it works. But when it doesn't work it feels like it simply costs money and keeps you reliant on Linkedin, Job Boards and other expensive data sources and tech.Don't Miss Out On a Hot Date (Or Sale)!When you build automations, they can be date-related, but I often see lists that aren't quite right, date ranges are setup incorrectly, and this means that you'll be missing out on vital sales (and candidate) opportunities. This can really affect automation ROI (and RoE - return on effort!)Damn!In my recent "5 Automations to Make You Money" webinar I explored how to create good quality lists to target your time and attention and keep hungry recruiters busy with the right calls. For example, you'll want to target lapsed clients, wake them up, and get them back into paying clients. These automations really need to work!But I have a fix for you to ensure that your lists and automations really drive revenue.Watch My Quick 1-Minute Automation Video, Nail Your Date Ranges, and Make More MoneyAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.READ ABOUT OUR AUTOMATION BUDDY SERVICENeed more Bullhorn / Automation Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARS
Productivity Webinar Series: Tips for Job-Short Recruiters - Easier Sales!

As a recruiter, you know that finding more jobs to work on is the key to consistent billings, stronger client relationships, and faster placements. But are you fully leveraging your Bullhorn database to uncover new opportunities and make selling easier?Join us for our next Recruiter Productivity webinar, where we’ll show you how to master Bullhorn and unlock more jobs to work. If you're tired of relying solely on job boards or struggling to find quality job leads, this session is a must-attend!Register NowUnlock More Jobs on Bullhorn and Place and Sell Faster😵We know that you either are job-poor or perhaps sometimes work the wrong jobs.🙈You may be too busy to see what's right there in front of you.📉On average if you have 5 jobs you only place 2! (One client recently told me it was 0.8 out of 5 - oh my!)🤑Your business is likely either over-investing in LinkedIn and job boards, or wasting precious time on the free versions, or both!😱Many jobs are being worked by more than 1 recruitment business. First past the post isn't a sustainable process!Who Should Attend?Recruiters and Resourcers looking to work on more jobs with less effort.Business Development and Sales Teams who want to win new clients faster, whilst also protecting their existing accounts.Recruitment Leaders aiming to maximise their team’s productivity and efficiency with Bullhorn.Why This Webinar MattersToo many recruiters spend hours searching for jobs, perhaps losing deals, and competing with hundreds of others for the same roles. Meanwhile, the smartest recruiters are using Bullhorn to uncover exclusive, high-value opportunities before they’re widely available.If you want to spend less time searching and more time placing, this session is for you. We’ll equip you with practical tips, real-life case studies, and a step-by-step guide to turn your Bullhorn data into your most powerful sales tool.🎯Save Your Spot Now!📅 Wednesday 12 March 13:30 GMTRegister NowRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
AI Recruiter Tip ~ Turbo Your Candidate Screening and Sales Calls with AI

Try this intelligent 1-minute AI tip to help you turbo-boost your recruitment screening and sales calls. AI is the new black... but its impact on recruitment and recruiters has yet to be truly understood.And whilst it's not yet going to handle the full recruitment life cycle, I wanted to share my take on how AI could be used to drive great recruitment phone calls! (In seconds!)Pickup the Phone!I'm a big fan of recruiters using tech to help them drive profitable desks.I'm also a massive fan of picking up the phone and speaking to people.But it seems the more tech and data recruiters get, the less time they spend talking to candidates and clients.Having access to tech should not reduce the need to speak to people, but somehow, recruiters seem to be making less calls.Phone calls ~ MonetisedWhat I also often hear from recruitment leaders is that screening and sales calls are not structured well enough.But…Candidate screening / registration calls need to be more than box-ticking “are you alive?” chats.Dropouts and counter offers can be avoided if screening and registration calls are more structured.Leads could be better qualified, or even disqualified if sales calls were more focussed.On my Recruitment HIIT recruitment training system, we have lots of tips and tricks to help you recruit better, sell more effectively, and use tech to create a rewarding and profitable recruitment desk. AI is top of many a recruiter's "how can I?" list - so I’ve created a short 1-minute tip to help recruiters use AI to “SPIN” their screening and sales calls.Watch my 1-minute Bullhorn tip - then go to your preferred AI tool and use it to help you generate some killer questions to help you turbo your screening and registration calls, and sales calls.Watch My AI SPIN Selling Tip for RecruitersNeed more Linkedin / Bullhorn / Automation / Recruitment Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSRecruitment TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.TRY HIIT FREE HERE
5 Reasons Why Recruitment Leaders Need to Monetise Their Data

In today’s competitive recruitment landscape, data is your most valuable asset — yet many recruitment leaders fail to leverage it effectively.Instead, recruiters hoard data, struggle to find it, and then pay LinkedIn and job boards to gather more.Sound familiar?It’s time to break the cycle and start monetising your recruitment data.Join our next Automation RoI webinar, where we’ll dive into data health and monetisation—and why it’s critical for your business. Register HereAnd whilst you wait, let's get you warmed up...5 Reasons to Prioritise Monetising Your Recruitment DataReduced Costs - Less Need for Linkedin and Job BoardsRecruitment leaders collect vast amounts of data—candidate applications, interview feedback, calls, emails, CVs - but too often, it remains uncoded, unquantifiable, and unused. And then more job adverts are written and more data is collected... What a vicious cycle!Increased EfficiencyInefficiencies in recruitment waste time and money. Get your data cleaned and valuable. Shorten sourcing and placement times. Keep active candidates and clients focused on you. Stop missing opportunities with protracted sourcing and recruitment times.Stronger 3Cs (Candidate / Client / Colleague) ExperienceCandidates expect transparency and efficiency. Clients expect intel, speed, solutions. Colleagues need easy processes and barriers removed. New Revenue Streams - Old to Gold?Weaponise your old data - turn it into gold! Which juniors from years back are sat in your Bullhorn database waiting to be contacted now that they are more senior? Which placements are now viable contacts you can sell to?Protect Your Process, Brand, and BusinessSimply mining data that everyone else (clients and competitors) have access to isn't a great strategy for protecting your business. Let them waste time, money, and tears on dirty data. Build your brand on the USP of "I have what you want, desire, and need". Be known for your people, process and communities. Old to Gold...Your data is a goldmine—if you clean and use it properly. Whether through automation, better insights, or revenue-generating analytics, monetising your data gives your recruitment business a competitive edge.📅 Register now for our data webinar and learn how to monetise your recruitment data.Register HereAutomation Buddy and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
Bullhorn Tip - Saved List Layouts Hack - Get Productive!

We've got a great 1-minute Bullhorn tip to help you source, sell, and generally work faster. Saved list layouts in Bullhorn are absolutely invaluable. But I often find in my Bullhorn Training that recruiters do not know about them or have forgotten to set them up. Let's increase speed and get more productive!Layouts - Saved!This Bullhorn tip is great for:Sourcing candidates.Candidate management.Client management.Job management.Keep on top of your 3Ts - tasks, time, targets!Watch my 1-minute Bullhorn tip - then go to Bullhorn and save some layouts. And note that you can create different layouts according to what type of recruitment you are doing - nice! Watch Our Bullhorn Tip to Save Your List LayoutsNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
Productivity Webinar Series: How to Unlock Bullhorn to Reduce Costs and Increase Sales

As a recruiter or resourcer, you’re driven by the desire to make an impact, have a fulfilling day, and, of course, earn a great living. But let's face it — tech overload, data deluge, and constant distractions often get in the way. Add in the rising costs of LinkedIn, job boards, and other external tools like Indeed, and recruitment becomes more challenging than ever.So, how can you be more productive when it feels like you’re constantly fighting against time, data, and tech?The answer is simpler than you think, and we'll share it in our recorded webinar below...Getting the Job Done - Literally!Every day, we help recruiters, resourcers, and recruitment leaders unlock the full potential of their Bullhorn system through our Bullhorn ROI Vision programs and Bullhorn training. Whether you’re a seasoned recruiter or just starting out, we guarantee you’ll learn something new that can save you time and increase your productivity, sourcing, deals, and sales!Watch our webinar recording where we’ll share at least 5 powerful tips to help you work smarter, not harder, using Bullhorn.Bullhorn 1st - Better than "Everything, Everywhere, All At Once"This isn’t just another Bullhorn training webinar. In this webinar, we’ll show you how to leverage your Bullhorn system to streamline your processes and reduce reliance on external platforms like LinkedIn, job boards, and Indeed. While these tools have their place, we believe many recruiters are missing out by not putting Bullhorn at the front and center of their recruitment workflow.We'll share some Bullhorn tips to help you:Source and place candidates fasterIncrease your placements and revenueBoost your productivitySave money on external platformsEnjoy a greater work-life balance and bigger rewardsWith more time saved, you and your leadership team can focus on the things that matter—whether that’s growing your business, reinvesting in your team, or enjoying a well-deserved break!You'll source and place quicker.You'll place more.You'll smile wider!And you and your leaders will have more cash to divert to "good causes" - I'll let you decide which! (Previous Productivity Series webinars covered increasing sales through account management and BD. Click the links to watch.)Watch our Bullhorn 1st Webinar - and Unlock Bullhorn!Recruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Productivity Webinar Series: 5 BD Tips for Recruiters - More Sales!

Our recent Bullhorn Tips webinar continued our season of free recruiter webinars focusing on productivity. We've covered:Account Management. Click here for more info...BD - Business Development - More Sales! Watch below to get at least 5 tips to help turbo-drive your BD with Bullhorn.Next? Productivity Series: How to Unlock Bullhorn to Reduce Costs and Increase Sales REGISTER FOR JANUARY'S WEBINARKeep reading for BD tips....We've trained 1000s of recruiters to be "Bullhorn1st" with live training webinars, during our Bullhorn Vision projects, and with our fab online Recruitment Training platform: Recruitment HIIT, so we know our stuff! Recruiter Productivity = Smart BD 1, 2, 3, 4, 5, tips to help you sell more... We know that time is precious. A busy recruitment desk can often mean a "hand to mouth" approach to sales. You need some cool tricks to help you improve speed and pipeline. The stats speak for themselves: 50% of sales time is wasted on unproductive prospecting. (The B2B Lead) 50% of leads are a poor fit for you. (salesinsightlab.com) You'll increase revenue by more than 10% if you automate your lead gen! (Bullhorn Grid) Spend 30 minutes with us in November (that's 0.2% of your working month) and get at least 1 tip to help you make more money from Bullhorn. Watch Our Bullhorn 4 BD Tips for Recruiters (and please excuse some of the sound quality issues...)Need more Bullhorn / Automation Tips? Try our 1-minute tips.Sign up for future Automation and Bullhorn webinars, and get some tips from our past webinar recordings.CHECK OUT OUR WEBINARSRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
Automation for Recruitment Managers: WIIFM?

Automation can be about data health, email marketing, candidate and client care, and "de-administration" of recruitment. But often, the focus is on individual processes, or people (candidates, clients, colleagues), and not on the recruitment business itself.Hence, I want to explore things from a recruitment leaders "selfish" perspective - the "WIIFM" - what's in it for me?Or rather, what's in it for managers?Automation ROIAs part of the over 400 automation projects we've delivered, where we train, coach, and do hands-on automation building, we're often asked about ROI - return on investment. There's focus on leads, sales, re-generating candidates, increasing website visits, reduced costs elsewhere (eg. LinkedIn / Job boards). We're also asked about how automation can "do more" and give our clients the edge over their competition and help them get ready for AI, and how it can help them run their businesses.3 Ways Automation Can Help Recruitment Leaders1. Create Focus on Revenue-Generative TasksWith so much data, and countless systems and processes, you'll often need to rely on the organisational capabilities, will, and skill, of your recruiters and resourcers. On a crazy-busy day, or a tough market, and with perhaps inexperienced recruiters, that may be too much to ask.Hence leaders - use automation to focus your recruiters and resourcers on the things that matter. For example:Who to call and when.Proactively managing accounts before they become "at risk".Lead conversion.Driving the job management process and not leaving it to the candidate and client to "mess it up".Generating referrals from newly placed candidates, and newly invoiced clients.2. Tracking / Managing / Escalating Poor Performance / ActivitySometimes, recruiters can focus on the wrong activities, drown in "admin", or waste time on external systems, and recruitment process becomes too busy to be effective. Or perhaps they just lack experience to proactively manage their pipelines.Also, with WFH and hybrid, activity can be difficult to see / measure.Hence, leaders ask us to help build automations to track activity, drive performance. For example:Ensuring jobs are being proactively managed and notify management of the ones that are being forgotten.Tracking who is engaging with your brand, visiting your website and opening your emails.Understanding loyalty of your candidates and sales contacts.Removing irrelevant data that you no longer work with, which can slow your recruiters sourcing process.3. Navigating / Mitigating LeaversRecruiters leaving can often be distracting, time consuming, and risky - and it can often be a sucker punch!Hence leaders can use automation to "shift" data, clients, candidates, relationships, and pipeline to other recruiters. Data and pipelines are managed and current relationships are secured. For example:Reassigning placements to another recruiter or desk to continue nurturing.Identifying and re-assigning high value, active and engaged sales contacts to a new or existing team member.Closing old and inactive jobs to ensure you have an accurate view of your current pipeline.Automation - What's in it for Managers?For those of you with automation - how are you using it to drive your business?For those of you without automation, take a moment to consider how the 3 use cases above could help you navigate the next 30/60/90 days and beyond, and help you strengthen your data, people, pipelines, and business.Automation BuddyWe are Bullhorn and Automation experts set on helping ambitious recruitment businesses who want to increase speed and sales.READ ABOUT OUR BULLHORN VISION SERVICEREAD ABOUT OUR AUTOMATION BUDDY SERVICE