We’re passionate about recruitment awards! And we're passionate about recruiters having easy wins to help them generate more speed and pipeline.
But you needn't enter an award to generate serious ROI. Instead you could focus your time and attention on the awards that your clients and candidates enter, and simply mining candidates and leads from them.
Tips for Sourcing and Selling with Awards
Now more than ever, your sales (business development and account management) and sourcing strategies are crucial where the war for talent is raging, counter offers are rife, and clients need recruiters that they can trust, who understand their niche.
Recruiters and resourcers need some easy (and smart) wins! By definition, clients that are entering awards tend to be high-growth, ambitious, and likely have money and time to spend on recruitment too!
Spot the Lead. Nurture the Sale
So, use industry awards to spot the lead and nurture the opportunity.
1. Speedily research which awards are prevalent in your niche sectors.
2. Plot the dates into your diaries (the submission dates, shortlist dates, date of the event, day after the event).
3. Make a noise, connect with the VIPs, shout out about these events - they are important to your niche sectors.
4. Use this data by at least sending LinkedIn messages to the VIPs of these businesses when they are shortlisted, and then begin networking using your CRM and automation.
5. Have targets and goals to convert these high-growth businesses into retained clients.
Clients entering awards are "sure things" - be sure to have them in your BD and account management pipeline.
Plus, which candidates are signposted in these awards? Who can you source?
Which Awards Should You Source and Generate Leads From?
When it comes to point 1 above think about how you can easily find the awards in your sector. You can:
Search Google - eg. "Teaching Awards France".
Check the trade bodies in your sector - they often host awards.
Ask your candidates and clients. It's a great topic to chat with them about and often a great excuse to call them other than "want a job?" / "need a candidate"? Every recruiter needs an excuse to make a call.
Map your personas - we have some great training on Recruitment HIIT to help you map out the personas of your ideal candidates and clients so you can source and sell quicker and easier.
Plus there are websites which list the awards for you. For example, UK Industry awards list makes finding sector-specific awards a breeze!
Easy Sourcing and Selling
Selling needn't be about phone-bashing. Sourcing needn't be the average 13 hours a week trying to find (and convert) candidates. Recruitment can be easier if you're smart.
The sourcing and selling tips above will help you understand your nice, generate leads, and also convert them into genuinely warm candidates and clients.
These tips will also give you viable reasons to talk with authority online and on the phone - and thus attract more attention from your sector.
So:
Get mapping your sector awards.
Get sourcing and selling!
Good luck!
Recruitment Training
We deliver the best Recruitment Training through live webinars and our online training platform Recruitment HIIT.
Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.
Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, and more... we train on those too!
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Recruiter Productivity Series: Optimise Bullhorn Part 1 ~ Engage, Nurture, Place, and Re-Place
Recruiters! I know that recruitment has never been so competitive— even your own clients are competing with you to place candidates!We're launching a new series of recruiter productivity webinars focussed on optimising your use of Bullhorn and driving speedier sourcing, recruitment, leads, sales, and commission! Part 1 is focussed on managing candidates.Let's show you some tips to engage with candidates effortlessly. Let's build stronger relationships using Bullhorn’s nurturing features: communicate, optimise, protect, PLACE! (And repeat!)REGISTER NOWBullhorn MythsIn today’s fast-paced recruitment world, having a powerful ATS/CRM is essential. It saves time, improves efficiency, and drives a profitable desk. But often, we hear:I use Bullhorn when I get a minute.Bullhorn is just a database, not a business growth tool.We have Bullhorn, but we’re not seeing a return on investment.The data is a mess, so I need to advertise and use LinkedIn too.These statements couldn't be more wrong…Bullhorn:💓 Can be your recruitment Buddy if you let it!😱 Reduces admin workload.💪 Keeps you organised.🕒Helps you source, sell, and place quickly!…and so much more when used effectively!Register Now for Our "Candidate Engagement" Bullhorn WebinarRecruitment leaders! Don’t invest in Bullhorn only to underutilise it and then wonder why you’re not getting results.Recruiters! Don’t create unnecessary "busyness" with messy data, inefficient workflows, and poor adoption, leading to a lack of return on effort (RoE).What You’ll Learn in Our Upcoming Bullhorn Optimisation Webinars:📌 23 April 2025: Engage with candidates effortlessly. Build stronger relationships using Bullhorn’s nurturing features: communicate, optimise, protect, PLACE! (And re-place!) Register Now📌 Date TBC: Leverage Bullhorn to source and track qualified candidates faster with less effort.📌 Date TBC: Maximise lead generation and improve conversion rates with smart Bullhorn strategies.📌 Date TBC: Optimise recruitment workflows for maximum efficiency and profitability.Whether you're new to Bullhorn or looking to refine your ATS/CRM strategy, this webinar series will provide you with actionable tips and real-world insights to immediately benefit your recruitment team.By the end of our 4 Bullhorn Optimisation sessions, you’ll have the tools and knowledge to:⏳ Save time (and sanity) and be more productive.🤝 Engage more candidates effectively.💸 Place candidates faster and increase your sales and commission.Don’t miss out! Register now to secure your spot in this free, must-attend event.We look forward to showing you how Bullhorn ATS/CRM can elevate your recruitment ROI (return on investment) and ROE (return on effort) and drive business growth!REGISTER NOWRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.Plus, through our Bullhorn Vision service we help generate serious ROI from your Bullhorn, data, and people.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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Protect Your Pipeline with this Antidote to Backdoor Placements
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