On average it takes a minimum of 6 engagements before a lead is ready for a chat. But 80% of recruiters give up after 3!
Here are my 6 ideas to help you weaponise Bullhorn Automation's integration with Bullhorn Leads and drive your sales pipeline harder and smarter.
Get More Sales!
My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…
"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key!
The ideal scenario is to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back.
Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets?
Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to?
The Bullhorn Automation Leads integration helps you automate communications needed to engage and convert.
As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI.
6 Steps to Get Ready for Automated Lead Generation and More Sales!
Here are our top tips to help you get prepared.
Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement?
Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads.
Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. Educate your recruiters to add, track, and remove leads consistently. You need your automations to work! Recruitment HIIT users - check out this Bullhorn leads training video to help you review what good practice looks like. (Not a HIIT user? Click here to start your free trial of our recruitment training platform.)
Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need.
Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.
Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation via our Automation Buddy program.
Improve Performance
We’re super excited about engaging leads with automation. It allows recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability.
How are you getting on with automation? Are you maximising your ROI, or do you need support?
Read our case studies about what other recruiters have achieved through automation.
Click here to arrange a chat about automation
Automation Buddy
We are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.
READ ABOUT OUR AUTOMATION BUDDY SERVICE
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How to Use Bullhorn to Drive and Secure Your Sales Pipeline
Recruiters! We're keen to share Bullhorn tips to help you drive and secure your sales pipeline. Whether you are a BD, an account manager, a resourcer, or a 360 recruiter, you will "ABS" - always be selling. This webinar recording is perfect for some quick wins!Every task you deliver should be setting the tone, solving a problem, and creating a great experience for candidates and clients. This will drive a sale - ideally laying the groundwork for repeat business!Whether you have Bullhorn Corporate or Bullhorn Enterprise, there's plenty it can do to help you proactively manage your sales process. As part of our Bullhorn ROI service we train recruiters to "weaponise" their time, data, and Bullhorn, so we have lots of tips and tricks to help you drive your sales.ABS - Always Be SellingWith candidate and client experience, and sales, there's always room for improvement.We know that:69% of clients would work with a recruiter recommended to them. (Source: CIPD)60% of salespeople struggle with a lack of organization. (Source: ValueSelling Assoc)Effective CRM use can boost sales by 29% and increase productivity by 34% (Source:Salesforce)Whether you are a full time sales person in recruitment, or a recruiter in charge of delivery, every day is a sales day. ABC (always be closing) and ABS (always be selling) should be your mantra. Watch this Bullhorn "1st" tips webinar and get some ideas on how to use Bullhorn to proactively manage your sales process. Watch How to Use Bullhorn to Drive and Secure Your Sales PipelineNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Sign up for future Automation and Bullhorn webinars, and get some tips from our past webinar recordings.CHECK OUT OUR WEBINARSRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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Blog
Productivity Series: Account Management Tips for Recruiters
Our October Bullhorn Tips webinar is Friday 04 October 12:00-12:30 BST. This webinar kicks off a new season of free Bullhorn Tips webinars focusing on Productivity.Over the coming months, we'll focus on cool Bullhorn tips, tricks, hacks, and best practice, to drive recruitment workflows harder, faster, smarter, and more joyfully! Yay!BD.Sourcing.Candidate management.Job management.Data health....and other crucial recruitment topics will be on our agenda. We know they are crucial to help new and experienced recruiters, resourcers and leaders get to "Bullhorn1st" and be more productive, happy, and profitable.We've trained 1000s of recruiters to be "Bullhorn1st" with live training webinars, during our Bullhorn Vision projects, and with our fab online Recruitment Training platform: Recruitment HIIT, so we know our stuff!Productivity = Smart Account ManagementWe know that:It's 6-7 times cheaper to keep existing clients. (Source: Invesp)50% of sales time is spent on unproductive prospecting. (Source: The B2B Lead)Increasing client retention by as little as 5% can boost profits by as much as 95%. (Source: Bain and Co)So, it's time to knuckle down and focus on your accounts. You need to keep them warm, prevent them from being distracted by other recruiters (or themselves), and monetise them.This webinar is a must if you need to get more sales from your existing accounts, as well as protecting them from becoming "at risk".Can't make the date? Register anyway and we'll send you the recording.Register HereNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Sign up for future Automation and Bullhorn webinars, and get some tips from our past webinar recordings.CHECK OUT OUR WEBINARSRecruitment and Bullhorn TrainingWe deliver the best live Bullhorn ROI webinar training, and you'll find other tips and tricks in Recruitment HIIT, our online recruitment training platform.TRY HIIT FREE HERECONTACT US ABOUT BULLHORN ROI
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