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On average it takes a minimum of 6 engagements before a lead is ready for a chat. But 80% of recruiters give up after 3!
Here are my 6 ideas to help you weaponise Bullhorn Automation's integration with Bullhorn Leads and drive your sales pipeline harder and smarter.
Get More Sales!
My clients know that there’s more to automation than email marketing. Automation should drive the entire recruitment lifecycle…
"Get more sales" is at the top of most leaders’ to-do lists, so it’s time to get more leads - and automation is the key!
The ideal scenario is to provide your recruiters with warm and engaged leads who are ready to speak to them. Ideally, you’ll be generating a list of clients who you have prompted to request a call back.
Do you use Bullhorn Leads to map your markets and track how well you’re penetrating said markets?
Or do you use Leads to quickly identify Candidates in your market, who you believe are actively looking and want to reach out to?
The Bullhorn Automation Leads integration helps you automate communications needed to engage and convert.
As with all automations, you need to ensure Bullhorn is ready, ensure your team is ready, and ensure your automation journeys are streamlined and designed to deliver real ROI.
6 Steps to Get Ready for Automated Lead Generation and More Sales!
Here are our top tips to help you get prepared.
Check! Is your Bullhorn Leads entity ready for your business to use? Do you have all the relevant fields available? Are there any special Notes that need creating to track engagement?
Map! Detail the Leads workflow steps you want to progress a lead. This will help you build automations to track your leads.
Train! Ensure you have trained your recruiters on how to engage with Bullhorn Leads. Educate your recruiters to add, track, and remove leads consistently. You need your automations to work! Recruitment HIIT users - check out this Bullhorn leads training video to help you review what good practice looks like. (Not a HIIT user? Click here to start your free trial of our recruitment training platform.)
Data! Get your data ready. You probably have some data already in various states of readiness. Review your historic data, cleanse what you can, and archive what you don’t need.
Content! Has your Marketing function got relevant content and templates ready in Bullhorn Automation? Marketing journeys typically need content to drip feed to your Leads. Identify what you need. Collate what you have. Spot the content gaps and fill them to ensure speedy automation go live”.
Contact us if you need help with automated lead gen, or you need to turbo your recruitment business with recruitment automation via our Automation Buddy program.
Improve Performance
We’re super excited about engaging leads with automation. It allows recruitment leaders and their recruiters to focus on Business Development and improve performance, productivity, and sustainability.
How are you getting on with automation? Are you maximising your ROI, or do you need support?
Read our case studies about what other recruiters have achieved through automation.
Click here to arrange a chat about automation
Automation Buddy
We are Automation Buddies set on helping ambitious recruitment businesses who want to drive revenue using automation.
READ ABOUT OUR AUTOMATION BUDDY SERVICE
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Matt Edwards
Blog
Bullhorn Tip - Source Quicker With Favourites
We've got a favourite 1-minute Bullhorn tip to help you source quicker. Drowning in candidates but needing to find them quickly can be super frustrating - and massively time-consuming. Spending too long sourcing means the rest of your recruitment workflow (screening, nurturing, managing, placing) takes a hit! We have a Bullhorn tip to help you increase sourcing speed. (Who needs LinkedIn and job adverts when you likely have all the candidates you need on Bullhorn already!?) Favourite the Search! You likely need lists of tip-top candidates you want to return to at speed. Creating a search and favouriting it is a must!You can even make your searches Public (sharing is caring) or Private.Easy! Watch my 1-minute Bullhorn tip - then go to Bullhorn and create some faves! Watch Our Bullhorn Tip to Create Favourite SearchesNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
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Matt Edwards
Blog
Bullhorn Tip - Get Organised with Tasks
Try to this speedy Bullhorn 1-minute tip to help you get organised and do more of the "good stuff"!We know that the average recruiter needs a time machine, a PA, a 24-hour day, and a sense of humour! And we know that productivity in recruitment has never been more important!Recruiter Productivity StatsThe average employee spends 2 hours 11 minutes procrastinating every day. (Source: Zippia)Up to 80% of the average working day is spent on activities with little or no value. (Source: Cornerstone)Recruiters have no more than a total of 75 minutes of undistracted, productive working time per day. (Source: Cal Newport)But if you have Bullhorn, the Task feature will help you stay focused, and at least keep your candidate and client activities on track!Don't Miss Opportunities!In the very least, use Bullhorn Tasks to:Manage your candidate management tasks.Drive your client sales / BD / Account management tasks.Turbo your recruitment lifecycle and ensure that you get your jobs placed and quick!Optimise your placement process: referrals, check-ins, follow-ups, feedback, testimonials.Watch Our 1-Minute Bullhorn Tip to Help You Get Organised with TasksNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
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