As a recruitment leader, you're likely to be looking to improve your recruiters' performance.
What does a mere 1% a day improvement look like, and how can you drive these marginal gains?
Do More With Less
Now, more than ever, you need more from less:
Less recruiters - it's a challenge to hire.
Less systems - "all the gear, no idea", doesn't make for a great recruitment process or a profitable recruitment business.
Less data - sourcing everything, everywhere, all at once, isn't cost or time effective.
How can you drive recruiter performance through training?
Improving Recruiter Performance
Kaizen (aka "good change") is a Japanese concept around continuous improvement.
1% improvement a day equates to a whopping 40% improvement over a year. Nice!
What does 1% a day improvement to each and every recruiter in your business look (and feel) like?
And how can you ensure that recruitment training (and retraining) drives improvement and marginal gains?
The "Wrong" Recruitment Training
Is the recruitment training in your business driving the 1% marginal gain?
Are your recruiters copying copied behaviours which make best practice hard?
Training happens everywhere, all of the time, whether you like it or not.
We absorb what happens around us.
We mirror behaviours.
We are influenced by others.
Hope is never a great strategy.
You need to be sure that the “right” messages and behaviours are the ones which are trained. Recruiter training on best practice needs to be speedy, easy to access, and time-effective.
A 5-minute HIIT focused on job qualification tips, then getting back on the phone, can really move the dial.
Demand the 1% Gains from Your Recruiters
Accountable recruiters, continuously improving, using simple, speedy recruitment tools to improve, creates stronger pipelines, happier workforces, and sustainable businesses.
Improvement happens when recruiters are accountable for their performance.
Continuous training is key to maximising ROI from your people, data, and systems. Sales can increase by an impressive 50% when you continuously train!
Recruitment tools are needed. In our new hybrid world, recruiters need quick and easy on-demand training tools.
Ensure your new recruiters are onboarded speedily and continuously improve.
Ensure experienced recruiters hunger for continuous improvement, and demonstrate great standards.
Create a culture of accountability and continuous improvement. Give access to quick, easy, self-serve training. Otherwise, improvement will be a tough gig for you personally, and you won't be thanked for it.
Recruitment Training Driving Performance - WIIFM?
The WIIFM –“what's in it for me?" gives purpose and goals and encourages your recruiters to engage in training, and be accountable for improving their performance.
You’re a Recruitment Leader - What's your WIIFM?
Improved recruiter morale. Hence, improved performance and retention. (Less stress for you.)
Cleaner candidate and client data. Hence, less time wastage, reduced costs and time spent on external systems. (More profit through using monetised data.)
Creating your "way". Hence existing recruiters are role models for new starters. Speedier onboarding and time to bill. (Less reliance on you.)
Selling your recruitment business. Hence having a stronger process and generating ROI from your people, data, and systems is critical.
Your Recruiters - What's their WIIFM?
Better work-life balance? Hence, less time-consuming admin. Cleaner data driving speedier sourcing. Easier to win sales.
Paying off their mortgage, or getting on to the property ladder? Hence, they need more commission, or at least easier commission deliverables.
Promotion? Hence, better resourcing, sales performance, and leadership skills.
How Can Recruitment Leaders Drive Performance and Make Improvement Easy?
Make continuous improvement the goal. Make it your culture.
New recruiters need to know it's ok to not know everything at the end of their induction. Things they learned on day one are likely forgotten - continuous recruitment training is expected.
Experienced recruiters need to set the best possible example, and demonstrate best practice. Retraining is a driver towards best practice and 1% incremental gains.
Give your recruiters the tools to make training easy, on-demand, and quick! 10minutes a day may be all they need!
What can you do today to help your recruiters focus on improving their performance so that they can achieve their goals?
What tools can you give your recruiters to help them improve? And how easy are those tools to use, whenever, wherever they are?
Remember on-demand, quick and easy recruitment training is key to continuous improvement.
...Talking of Improving Recruiter Performance...
Recruitment HIIT trains recruiters and resourcers so you can speedily onboard new starters, and improve performance of experienced recruiters.
Job qualification, screening, sourcing, job advertising, and counteroffer immunity, are just some of the 10-minute topics our clients love.
TRY RECRUITMENT HIIT FREE
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Bullhorn Tip - Source (and KIT) with Advanced Notes
We've got a simple Bullhorn1-minute tip to help you source quicker and stay in touch with your candidates and clients. One of our favourite Bullhorn features is its Advanced Notes search.(If you haven't got this feature ask your Bullhorn admin to add it for you...) ❓Why Use Advanced Notes for Sourcing and KIT Activities?Staying organised and keeping your candidates and clients engaged is key... Why?📉57% of candidates say they lose interest when communication drops off. That’s over half your shortlist potentially ghosting you.⏳ The best candidates are off the market in just 10 days—meaning delayed client feedback or disjointed processes can kill your placement before it even starts.💼80% of placements come from just 20% of your Bullhorn database—so if you’re only looking outward and not reactivating past candidates, you’re leaving money on the table.🧠60% of clients say they want better communication from their recruiter. Not more CVs—more value.💑 Only 29% of customers are fully engaged.So, it's key that you use Bullhorn to easily find and manage your candidate and client data.We love how Bullhorn's Advanced Note search helps recruiters and resourcers source, but also how it helps find candidates (and clients) that have not been spoken to in a while and need to be kept in touch with (KIT).Simple! Watch our 1-minute Bullhorn tip - then log in to Bullhorn and try it. Who can you find? Who do you need to KIT (keep in touch) with? Watch My Bullhorn Tip on How to Use Advanced Notes to Source and KITNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOWTry our Recruitment Training platform for free, for the best Recruitment, Bullhorn, Analytics, LinkedIn, MS Teams, and Automation tips.TRY HIIT FREE HERE
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3 Ways to Make More Money from Bullhorn - "Bullhorn for Sales" Tips Inside!
Winning more deals, placing more candidates, having more long-term (profitable) relationships, and making more money, is a key goal for recruiters and leaders. But often, the path to making a sale isn't smooth, straight, easy, or quick!The whole point of tech is that it's supposed to help, not hinder recruiters. BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONSales Prevention or Enablement?But, too much data, and not enough process or phone time is paralysing many recruiters. And many recruitment leaders are asking "why can't they just pick up the phone?"As a recruitment leader / recruiter, you should be able to rely on your Bullhorn CRM to power productivity and sales pipelines.But is Bullhorn really driving sales, or simply increasing costs?Why does using Bullhorn for sales matter?💪Recruiters that use their CRM effectively can improve sales by up to 29%. Plus, sales productivity increases by up to 34%, and sales forecast accuracy by 42%.💞It costs 6x more to attract a new lead than to nurture one already in your CRM. Reaching out to warm clients already in your system isn’t just faster—it’s smarter for your bottom line.😱Recruiters spend up to 64% of their time on non-selling tasks. Imagine Wednesday, Thursday, Friday being almost totally unproductive and not selling!💸Leads nurtured via CRM systems make 47% larger purchases. Who knew that nurturing a contact means you sell more to them?🔁80% of sales require 5+ follow-ups—but 44% of recruiters give up after 1. How many opps are not being converted due to a lack of resilience?🎯CRM users are 3x more likely to hit their sales targets. Compelling, and the ultimate reason to engage with Bullhorn.(Sources: Salesforce / Annuitas / Bullhorn)In short: Using your Bullhorn CRM for sales is a winner!But there's a catch! Perhaps your business doesn't feel that Bullhorn is the key to sales!💩Only 30% of recruiter CRMs are considered “clean and current”. Is a lack of faith in your system driving costs up? Do you need more systems and data to tackle this lack of confidence / adoption / productivity?How much is that costing your business?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATIONHow Useful is Your Bullhorn CRM for Sales?We asked recruiters to give us one word to describe how they feel about using Bullhorn for sales and they said...Oh dear...And this is why you are potentially reliant on systems outside of Bullhorn for sales - eg. LinkedIn / Job Boards etc...Our Winning 3-Step TLC Strategy for Using Bullhorn to Make More MoneyChanging how Bullhorn is perceived and used for sales is critical!We help recruitment businesses weaponise their Bullhorn CRMs into clean, revenue-generating machines with a simple framework "TLC":Train recruiters to use Bullhorn for sales, help them understand WIIFM? “What’s in it for me?”, and get them loving using Bullhorn to drive sales.Legacy cleanse and activate: Find account management opportunities and create call lists based on existing data. Which leads already exist in Bullhorn that need re-activating?Campaigns: Create engaging outbound campaigns to new / legacy data to generate call lists / leads.No expensive tools. No time-zapping system overhauls. Just smart fixes that work with what you already have.📍 Book a Free "Bullhorn 4 Sales" ConsultationI’d love to hear how you’re tackling improving sales with Bullhorn —and pay it forward with a free 30-minute call to share ideas and insights from the 1000s of recruiters we've work with.Identify quick-winsShare smart tools and automation optionsWhether your recruiters and resourcers struggle with account management, spotting and nurturing leads, speedy placements, we can help you build a practical, profitable, recruiter-friendly fix.Ready to give your Bullhorn and recruiters some TLC, and get Bullhorn driving sales?BOOK YOUR FREE BULLHORN 4 SALES CONSULTATION🚀 Why Now?Because recruitment is too competitive to be slowed down by bad data, and unrewarding processes. The difference between making a placement and missing out is often just how quickly and accurately you can find and reach the right person.If your consultants / resourcers are wasting time not converting or placing —or worse, avoiding your Bullhorn CRM altogether—this is your chance to fix it for good.Bullhorn shouldn't be a necessary evil / nice to have / data dump - it should be a revenue generating business-critical recruitment system. Let’s get yours working the way it should.
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