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Recruiters want more time and a stronger pipeline. But 70% of jobs are never actually advertised, and it can take up to 18 calls to speak to a prospect… recruiters are in a JAM … The term “Spec CV Send” is used every day by recruiters, but the problem with emails is that they are often not received, or actioned. And lead lifecycles of 24 hours means it’s a race to the top of an inbox!
What’s the fix I tell my clients about to help recruiters market their candidates better and make more placements? Now, more than ever, recruiters need their emails to WORK, not simply get sent!
10 Ways to Get in Gear With Your Email Marketing, Recruiters!
There are stats galore about email marketing, so I wanted to create a simple list to get you focused on transforming the way your email comms work, and how they can impact on your lead generation and conversion.
The stats speak for themselves.
What’s important is what you’re going to do next? Keep doing the same as you are now, and flogging a dead horse, or evolving your email approach to improve your pipeline and take-home pay?
What Makes Your CV Email So Special?
Some Stats to Get You Focused on Being Better with Your Email Comms!
Your clients receive on average 121 emails a day! (30 billion emails were sent last year.)
Only 2 out of 10 mails ever get opened!
A lot of tech means that 20% of emails never even get to your client!
Tips to Get Your Spec CV Send Email Opened
61% of clients will open your email if the previous mails you sent / chats you’d had were relevant to them. Relationships!
47% of contacts will open your email based on your subject line. WIIFM!
Personalising your email generates 26% more chance of it being actioned. John!
There is a 30% higher chance of your email being read on a mobile device, than desktop. Short, sweet and relevant!
Converting That Email into An Opportunity – Get Organised!
Emails are likely to be opened within an hour.
Leads die within 24 hours.
Recruiters who use their CRM are 34% more productive. Our Adapt and Bullhorn HIIT (recruitment training) helps you nail this!
We have 100's of recruitment tips and tricks to help you effectively market to candidates and clients, whether it be Adapt Hacks, Bullhorn Hacks or recruitment marketing advice. We have a whole blog dedicated to helping recruiters source the all important 4Cs - Candidates, Clients, Colleagues and Cash!
HIIT Us, Recruiters!
Our high intensity interval training - Recruitment HIIT - helps recruiters source, convert quicker, and develop healthy pipelines, and recruitment marketers attract, engage, and retain candidates, generate leads, and colleagues (3Cs).
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Matt Edwards
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Bullhorn Tip - Source Quicker With Favourites
We've got a favourite 1-minute Bullhorn tip to help you source quicker. Drowning in candidates but needing to find them quickly can be super frustrating - and massively time-consuming. Spending too long sourcing means the rest of your recruitment workflow (screening, nurturing, managing, placing) takes a hit! We have a Bullhorn tip to help you increase sourcing speed. (Who needs LinkedIn and job adverts when you likely have all the candidates you need on Bullhorn already!?) Favourite the Search! You likely need lists of tip-top candidates you want to return to at speed. Creating a search and favouriting it is a must!You can even make your searches Public (sharing is caring) or Private.Easy! Watch my 1-minute Bullhorn tip - then go to Bullhorn and create some faves! Watch Our Bullhorn Tip to Create Favourite SearchesNeed more Bullhorn / Automation Tips? Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn TrainingWe deliver the best Recruitment and Bullhorn training through live webinars and our online training platform, Recruitment HIIT.Our recruitment training helps new and experienced recruiters qualify their jobs, speedily source and advertise, and improve their screening. It boosts CV to interview ratios, whilst giving great tips to prevent counter offers, and secure the placement and beyond.Plus, if you have Bullhorn, Analytics, Automation, SourceBreaker, LinkedIn, Calendly, Teams, Daxtra, Broadbean, idibu, Hinterview, Paiger, Adapt, we train on those too!TRY HIIT FREE HERE
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Matt Edwards
Blog
Bullhorn Tip - Get Organised with Tasks
Try to this speedy Bullhorn 1-minute tip to help you get organised and do more of the "good stuff"!We know that the average recruiter needs a time machine, a PA, a 24-hour day, and a sense of humour! And we know that productivity in recruitment has never been more important!Recruiter Productivity StatsThe average employee spends 2 hours 11 minutes procrastinating every day. (Source: Zippia)Up to 80% of the average working day is spent on activities with little or no value. (Source: Cornerstone)Recruiters have no more than a total of 75 minutes of undistracted, productive working time per day. (Source: Cal Newport)But if you have Bullhorn, the Task feature will help you stay focused, and at least keep your candidate and client activities on track!Don't Miss Opportunities!In the very least, use Bullhorn Tasks to:Manage your candidate management tasks.Drive your client sales / BD / Account management tasks.Turbo your recruitment lifecycle and ensure that you get your jobs placed and quick!Optimise your placement process: referrals, check-ins, follow-ups, feedback, testimonials.Watch Our 1-Minute Bullhorn Tip to Help You Get Organised with TasksNeed more LinkedIn / Bullhorn / Automation / Recruitment Tips?Try our 1-minute tips.Be sure to sign up for (or watch the recordings of) our regular free Bullhorn and Automation webinars.CHECK OUT OUR WEBINARSBullhorn ROI + Trained Happy Recruiters = More SalesWe pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.ARRANGE A FREE CONSULTATION NOW
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