This is a valuable read for recruitment leaders who want to grow their business through systems and data, as well as their people. (And want to avoid saying "Doh!")
Recruitment leaders investing in technology aren’t simply buying a handy tool. They’re investing in the sales pipelines and the future of their staffing companies too!
But how can you ensure that your CRM and /or automation tools deliver and don't just become data-comfort-blankets supported by expensive third-party systems like LinkedIn and job boards?
(And how do you not succumb to Homer Simpson's "dig up stupid" model...?)
CRM = Too Much Data = Sales Prevention
Traditionally recruitment CRMs have been datadumps with vast collections of candidates, contacts, jobs. They make it so easy to collect data, and hide it! They often turn well-meaning recruiters into administrators! (Doh!)
It's never been easier to collect data. But you don't get good boy/girl stickers for data - you get judged on your profit.
With the "too much data, not enough information" model, recruiters often have to wade through reams of data every day. It's paralysing and ironically prevents sales! (Doh!)
Hence, your CRM adoption, and how you automate your processes and create time for real recruitment has never been more critical.
But with the Bullhorn ROI and automation projects my team deliver, we often see a disconnect between data, people, and processes. It's almost like they all act independently of each other. (Doh!)
For example (Doh! x 3):
76% of the marketers we polled admitted not having viable access to their CRM.
Recruiters we spoke to revealed that 80% of the placements they made were on their CRM all along (but sourced from a third-party system).
Too many leaders I speak to want their recruiters to "get on the phone", but the volumes of data the recruiters have, and the systems they are not trained on makes this a chore.
This is definitely not the CRM1st approach we advocate. We advise monetising your data, automating your processes, and freeing up and training your recruiters to recruit and sell.
Alternatively, you can keep paying for LinkedIn premium licences and Job Boards. (Doh!)
Data - Dig Up Stupid!
Do you suffer from too much data, not enough candidates (or clients)? Try this simple data segmentation trick, or data layers “hack”. (I call it my "dig up stupid" model. Thanks Homer Simpson.)
CRM + Data + Automation = Sales-Enabled Recruiters
Look at your business - your systems - your data - your people. As yourself:
How many candidates does your average recruiter need?
How many contacts does your average recruiter need?
How much data does your marketing / automation function need to nurture so your recruiters can focus on speedily converting / reconverting candidates and clients?
Which processes can you automate to free up your recruiters to recruit?
What training do your recruiters need to help them drive a sustainable pipeline?
Then flash forward 6 months. What do you want to see in your recruitment business?
Ideally:
Your "way" - your process, running on clean data...
Being driven by smart systems (and ideally automation)...
Being operated by trained humans.
Then flashback to today - what do you need to start doing now, so in 6 months you're not saying "Doh!"?
Bullhorn ROI + Trained Happy Recruiters = More Sales
We pride ourselves on helping recruitment leaders achieve Bullhorn ROI. We create a Bullhorn1st vision, reduce the need for other tech, optimise Bullhorn, automate their sales-prevention processes and data, and train recruiters to trust it and use it.
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5 Reasons Why Recruitment Leaders Need to Monetise Their Data
In today’s competitive recruitment landscape, data is your most valuable asset — yet many recruitment leaders fail to leverage it effectively.Instead, recruiters hoard data, struggle to find it, and then pay LinkedIn and job boards to gather more.Sound familiar?It’s time to break the cycle and start monetising your recruitment data.Join our next Automation RoI webinar, where we’ll dive into data health and monetisation—and why it’s critical for your business. Register HereAnd whilst you wait, let's get you warmed up...5 Reasons to Prioritise Monetising Your Recruitment DataReduced Costs - Less Need for Linkedin and Job BoardsRecruitment leaders collect vast amounts of data—candidate applications, interview feedback, calls, emails, CVs - but too often, it remains uncoded, unquantifiable, and unused. And then more job adverts are written and more data is collected... What a vicious cycle!Increased EfficiencyInefficiencies in recruitment waste time and money. Get your data cleaned and valuable. Shorten sourcing and placement times. Keep active candidates and clients focused on you. Stop missing opportunities with protracted sourcing and recruitment times.Stronger 3Cs (Candidate / Client / Colleague) ExperienceCandidates expect transparency and efficiency. Clients expect intel, speed, solutions. Colleagues need easy processes and barriers removed. New Revenue Streams - Old to Gold?Weaponise your old data - turn it into gold! Which juniors from years back are sat in your Bullhorn database waiting to be contacted now that they are more senior? Which placements are now viable contacts you can sell to?Protect Your Process, Brand, and BusinessSimply mining data that everyone else (clients and competitors) have access to isn't a great strategy for protecting your business. Let them waste time, money, and tears on dirty data. Build your brand on the USP of "I have what you want, desire, and need". Be known for your people, process and communities. Old to Gold...Your data is a goldmine—if you clean and use it properly. Whether through automation, better insights, or revenue-generating analytics, monetising your data gives your recruitment business a competitive edge.📅 Register now for our data webinar and learn how to monetise your recruitment data.Register HereAutomation Buddy and Bullhorn1stWe are Automation Buddies and Bullhorn Experts set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICERead about our Bullhorn 1st Service
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Automation ROI Webinar Series: Data = Clean and Monetised!
Attention Recruitment Leaders and Recruiters! Are you struggling with dirty, outdated CRM data? Tired of wasting time on manual admin and spending too long sourcing instead of making placements? Then this webinar is for you!Join us for the next in our Automation RoI Webinar Series and learn how automation can clean and enrich your Bullhorn data, ensuring you and your team works smarter, not harder.Register HereWhy Does Data Health Matter?Your recruitment database is your most valuable asset—but only if it’s clean, accurate, and up to date. Too often, recruiters can’t trust their own data, leading them to:❌ Spend unnecessary time sourcing instead of closing deals.❌ Miss out on placements because candidate and client records are outdated.❌ Struggle with inaccurate job pipelines and revenue forecasting.❌ Lose money on bad data instead of monetising what’s already in their Bullhorn system.Did you know? Two recruiters generated £1.2M in perm revenue simply by using clean, automated data workflows! Imagine what you and your team could achieve with a Bullhorn they trust and use effectively!📅 What You’ll Learn in This WebinarThis power-packed recruitment automation webinar will cover:✅ How to Automate Data Cleansing – Keep candidate and client records fresh without lifting a finger.✅ Reducing Manual Admin – Free up recruiters’ time to focus on revenue-generating activities.✅ Building Transparent and Accurate Job Pipelines – No more ghost jobs clogging your system.✅ Automating Data Enrichment – Keep placements and contact details updated automatically.✅ Spotting Dirty Data – We’ll share 4-5 pre-built lists to identify old, incomplete, and duplicate records.✅ Keeping Recruiters Focused on Live Jobs – Say goodbye to old, inactive roles distracting your team.✅ Updating Placement Data Effortlessly – Automate updates to current company, job title, salary, and employment preferencesBy the end of this webinar, you’ll have a clear, actionable strategy for keeping your Bullhorn data in tip top shape—without adding more work to your recruiters' desks.🚀 Who Should Attend?This webinar is designed for:✔️ Recruitment Leaders and Owners – Maximise Bullhorn value and increase revenue.✔️ Recruiters – Reduce admin, find candidates faster and make more placements.✔️ Ops and Tech Teams – Improve CRM efficiency and automation.🎯 Register Now and Take Control of Your DataDon’t let bad data hold your recruitment business back. Join us and learn how to turn your Bullhorn CRM into a revenue-driving machine!📅 Date + Time: 26 Feb 2025 16:00 BSTLet's get clean, monetised and ready to "thrive in 2025!"Register HereAutomation BuddyWe are Automation Buddies set on helping ambitious recruitment businesses who want to increase speed and sales.We coach to inspire, and build your automations so you can recruit and sell!READ ABOUT OUR AUTOMATION BUDDY SERVICE
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